CODA on Apple TV+ is 'exquisite' (video)

Apple may be getting the hang of the Hollywood game.

From Brian Lowry's "'Coda' is a small movie that hits all the right notes"  posted on CNN entertainment:

"Coda" is a small movie, exquisitely made. Touching, funny and stirring, it would be the kind of movie you'd urge a friend to run out and see, except they'll only need to stay home and ante up to stream it on Apple TV+.

The tech giant's streaming service stepped up to buy the film for what Deadline reported to be a record sum coming out of the Sundance Film Festival, and at a moment where a lot of money's being thrown around for such acquisitions -- chasing awards prestige, attention or a little of both -- this one actually looks well spent.

Trailer:

My take: As of this morning, CODA (an acronym for Child of Deaf Adults) had scored 93% out of 188 Rotten Tomatoes reviews. I liked Lowry's because it went straight to the $4.95/month business proposition. I've cued CODA up for tonight's entertainment.

UPDATE: Bring your handkerchiefs.

8 Comments

  1. George Row said:
    I watched CODA last night and have to say that I agree with Brian Lowry and with the Audience and Jury at the Sundance Film Festival.
    CODA is a small but well formed story and yet it covers a lot of ground in a short time.

    It is a coming of age story, a small town girl makes good story, a clash of cultures. It tackles a lot of things and yet the narrative holds together and seems authentic.
    Did I mention I enjoyed it immensely?

    6
    August 14, 2021
    • Gregg Thurman said:
      Nice to hear from you George.

      1
      August 14, 2021
  2. Gregg Thurman said:
    It was good, very good. Emilia has a future as an actress AND as a songstress.

    CODA hit a deep emotional chord. I really liked it.

    $4.95/month for just one movie like this, per month, is a sensational bargain.

    3
    August 14, 2021
  3. Kirk DeBernardi said:
    Quality build-outs rarely arrive on the quick.

    Apple TV+ is a quality play.

    1
    August 14, 2021
    • Gregg Thurman said:
      With the quality of Apple’s movie fare I can see Apple TV+ slowly eating into Prime and Netflix’ subscriber base. Why?

      I don’t see Apple customers as being binge-o-matic series watchers. They’ve got lives that go beyond the tube. When they do sit down to watch something they aren’t going to want to wade through a library dominated by tripe to find something worthy of their time.

      Right now Apple is piggy backing others content, but once Apple’s library hits critical mass those relationships will disappear.

      1
      August 14, 2021
      • Kirk DeBernardi said:
        Above all, and as mentioned above, it’s simply a streaming value at the price — by any metric.

        1
        August 14, 2021

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