Self-preferencing (No. 2) and data interoperability (No. 5) would force major changes in Apple’s MO.
From The Verge’s “House lawmakers introduce five bipartisan bills to unwind tech monopolies” posted Friday
The package unveiled Friday includes five measures targeting the different ways in which tech companies maintain market dominance.
- One bill would empower the Justice Department or the Federal Trade Commission to break up tech firms by forcing them to sell off parts of their business that could create a conflict of interest — potentially forcing Amazon to carve off house brands like Amazon Basics.
- Another bill would bar companies from giving their own services preference over their rivals, like Google boosting its own products in search results over competitors.
- Yet another bill would block companies like Facebook from buying up nascent competitors like in the 2012 acquisition of Instagram.
- The last two bills are less controversial. Last week, the Senate already passed a measure put out by Sen. Amy Klobuchar (D-MN) that would boost merger filing fees for large companies, giving antitrust enforcers more money to take on cases. A bill mirroring that legislation was introduced Wednesday.
- The last bill would force platforms to make the data they collect interoperable in order to make it easier for users to jump from one service to another. Both Republicans and Democrats seem eager to move forward on data portability legislation. (numbering mine)
My take: This is big. A for effort. How much gets through the Senate remains to be seen.