Three predictions from Gene Munster's WWDC 21 walkup

From "Previewing WWDC 2021" posted Wednesday to Loup Ventures subscribers:

Dynamic notifications. We expect an enhanced notification management system that will allow users to control their notification flow based on their current status, e.g., driving, working, sleeping. For example, when a user’s location or status is identified as “working,” they may be notified of calls, but not push-notifications from third-party apps... At its most basic level, we view better notification management as a key workflow tool....

MacBook Pro. We anticipate new 14-inch and 16-inch MacBook Pros featuring the second iteration of Apple's M1 chips (M1X). M1 chips are currently available in the MacBook Air, MacBook Pro 13-inch, iMac 24-inch, and Mac mini. The new MacBook Pros are likely to come with a design refresh and expanded color selection, similar to the iMac update in April. Historically, Apple has used color to motivate people to dollar up (and increase margins)....

The long-shot: previewing Apples Mixed Reality goggles. The wildcard for the event is whether Apple will preview its mixed reality (MR) goggles. Although hardware announcements are less frequent at WWDC, if a piece of hardware’s value is particularly dependent on developers, and the new product won't cannibalize sales of an existing Apple product, it make sense to reveal it at WWDC. The question: is the product even ready to be previewed?

My take: Tune in Saturday @2:30 p.m. Eastern (11:30 a.m Pacific) for Rene Ritchie's pre-WWDC ask-me-anything Zoom. There are still a few seats left. Details here.


  1. Kirk DeBernardi said:

    No Apple TV set?


    June 2, 2021

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