Apple bets on trees

From "Apple and partners launch first-ever $200 million Restore Fund to accelerate natural solutions to climate change" posted Friday:

Apple today announced a first-of-its-kind carbon removal initiative — called the Restore Fund — that will make investments in forestry projects to remove carbon from the atmosphere while generating a financial return for investors. Launched with Conservation International and Goldman Sachs, Apple’s $200 million fund aims to remove at least 1 million metric tons of carbon dioxide annually from the atmosphere, equivalent to the amount of fuel used by over 200,000 passenger vehicles, while demonstrating a viable financial model that can help scale up investment in forest restoration.

“Nature provides some of the best tools to remove carbon from the atmosphere. Forests, wetlands, and grasslands draw carbon from the atmosphere and store it away permanently in their soils, roots, and branches,” said Lisa Jackson, Apple’s vice president of Environment, Policy, and Social Initiatives. “Through creating a fund that generates both a financial return as well as real, and measurable carbon impacts, we aim to drive broader change in the future — encouraging investment in carbon removal around the globe. Our hope is that others share our goals and contribute their resources to support and protect critical ecosystems.”

My take: Good for them. Still waiting to hear how the fund generates a financial return.


  1. Jerry Doyle said:
    “…. My take: Good for them. Still waiting to hear how the fund generates a financial return.”

    I can’t speak for Apple, but I know that these environmental initiatives of maintaining and improving earth’s ecosystem supports a vital industry that puts money into communities and into the pockets of their residents: tourism. And remember, even tourists, adventurers, sportsmen, nature observers, backpackers and all other outdoor enthusiasts spend money on travel to get to these destinations such as airline tickets, lodging, food, clothing, equipment, supplies, etc. in preparation for activities undertaken once at these destination spots. Targeted environmental efforts to ecosystems in Kenya, Columbia, effect unquestionably other ecosystems globally where tourism brings in millions of dollars to communities. So, this isn’t just about Kenya.

    April 15, 2021
    • Bart Yee said:
      @Jerry While I agree with you on the environmental concerns, isn’t it just a bit ironic that increased tourism INCREASES the carbon footprint through aircraft, buses, trains (mostly diesel-electric), and automotive traffic for tourist travel until the forests can very much outweigh the additional carbon with carbon sequestration? Not that the tourist travel is within Apple’s or the fund’s control.

      I would just hope they can reforest enough land in areas less desirable for eventual human encroachment. The Amazon rainforest is under constant assault by Brasilian interests for farmland and population expansion, leading to reduction in its ability to sequester CO2. Recent studies suggest however that the Amazon rainforest may also be shifting its balance to net CO2 emitter due to other mechanisms within it.

      Its complicated.

      April 15, 2021
  2. Fred Stein said:
    Just checked. Conservation International is a dot org.

    Earth day is one week away. As investors, we can see $200M as brand building. As citizens of the planet, we get the ROI Jerry noted above.

    April 15, 2021
  3. Thomas Larkin said:
    One of the reasons for my fierce loyalty to Apple, and AAPL, is its stance on the environment. I am quite certain I am not alone in that regard.

    April 15, 2021
  4. Michael Goldfeder said:
    Apple has been so far out in front on this issue it’s like they operate in another solar system. GM and Ford come out with an initiative to reduce carbon emissions by 2050 and you’d have thought it was if Mother Nature just made an edict. The media swoons.

    Outside of the Apple ecosystem of users and highly knowledgeable tech individuals who understand Apple, the media just yawns at anything Apple. Yet Apple has been by far the Leader in anything environmentally beneficial to reduce not only their own carbon footprint, but those of their supply chain partners.

    April 15, 2021
  5. David Emery said:
    I’ll believe it when they hire a Lorax 🙂 🙂

    April 16, 2021

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