Apple to UK: Love us, love all the jobs our App Store has created

From “UK iOS app economy has a breakthrough year, grows to support 330,000 jobs” posted Monday on the Apple Newsroom

Developers across the UK generated to date more than £3.6 billion [$5 billion] in total earnings — growing 22 percent in 2020 from the previous year. That trend echoed across Europe, where the iOS app economy grew to support 1.7 millions jobs — a 7 percent increase since 2019. The UK leads Europe in iOS app developer jobs, with Germany and France estimated to each host over 250,000 jobs.

My take: The message to European regulators: It would be a shame if something were to happen to the App Store.


  1. David Drinkwater said:
    1.7 million is a lot of jobs. I have to think some of those are part time or divided across platforms.

    The $5 billion might be the more significant figure. $3.5 billion in “salary”/earnings is nothing to sneeze at.

    March 15, 2021
  2. Fred Stein said:
    They have a 20% VAT, which would be charge on all products and services except sanitation products during Covid-19.

    That’s a lot of tax revenue for discretionary purchases.

    win/win, eh?

    March 15, 2021
    • Bart Yee said:
      Yes, imagine if Apple offered the EU to collect 20% VAT on App Store purchases while asking only a flat 20% from developers in first year, 15% thereafter. Developers keep 10% more initially, Apple keeps 2/3rd of its previous fee for the first year, and the EU gets to tax it’s constituents further.

      March 15, 2021
  3. Jerry Doyle said:
    If the European regulators decide to penalize Apple, then Apple should do as cable companies have done for years: pass the loss revenues as cost for doing business on to developers.

    Cable companies have been monopolies from day one, but no one ever says so. When you can tell which service provider someone has by their geographic location, there’s a problem. It is this monopolistic tendency of cable providers to keep raising their bills and government entities say nothing, do nothing. My cable bill goes up every few months. There are all kinds of fees and taxes passed to me relative to the cable provider’s cost of doing business. There is this franchise fee, this PEG fee, this FCC fee, this modem fee, this local broadcasting station charge, this programming charge, this network enforcement fee and I am just getting started. If the European regulators impose a penalty for doing business, then it may be time for Apple to pass along any cost of doing business for lost revenues similarly to the way cable companies have been doing, and no government entities ever complained of those passed on fees.

    March 15, 2021
  4. Romeo A Esparrago Jr said:
    Apple to EU : Love me, love my dawg. Moof!

    March 15, 2021

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