From Apple PR’s “Apple will invest over 1 billion euros in Germany and plans European Silicon Design Center in Munich” posted Wednesday:
Building on its deep roots in the region, Apple is adding a new facility in Munich to focus on 5G and future wireless technologies.
Apple will make Munich its European Silicon Design Center, adding hundreds of new employees and a new state-of-the-art facility focused on connectivity and wireless technologies. Munich is already Apple’s largest engineering hub in Europe, with close to 1,500 engineers from 40 countries working in a variety of areas including power management design, application processors, and wireless technologies. Their work is contributing to Apple’s custom silicon designs with industry-leading performance, powerful features, and incredible efficiency. The expansion in Munich, together with additional investment in R&D, will exceed 1 billion euros in the next three years alone.
“I couldn’t be more excited for everything our Munich engineering teams will discover — from exploring the new frontiers of 5G technology, to a new generation of technologies that bring power, speed, and connectivity to the world,” said Tim Cook, Apple’s CEO. “Munich has been a home to Apple for four decades, and we’re grateful to this community and to Germany for being a part of our journey.”
My take: Is it too cynical to suggest that when the EU attacks Apple it doesn’t hurt to remind its members where in Europe its bread is buttered?
Not at all and great point. Europe has a massive push into frontier science and this would greatly please them. Also Europeans don’t have the same affinity to self harm that UK does (namely Brexit).
Apple plays the long game. For us investors, Apple hires the world’s best talent to design the worlds best price/power/performant chips. In this case, that’s the real prize. Those talented engineers will do well too, in salary and advancing their skills.
“Those talented engineers will do well too, in salary and advancing their skills.”
Not to mention discounted AAPL and stock options, which is a primary reason Apple supports its stock price from the predatory market with buybacks….
My ex-boss is in Munchen Bayern area somewheres.
So is BMW, Infineon, Audi, and Puma.
I’m guessing Margrethe Vestager is not having a pleasant day after reading this move by Apple to expand operations in the heart of the EU.