From a press release posted Thursday: "Target Debuts Apple Shopping Destination With Expanded Footprint, Extended Assortment and Enhanced Services"
Target Corporation today announced an enhanced Apple shopping experience for its guests. The new shopping experience debuts online and will begin rolling out in select locations this month, with additional locations scheduled to roll out by the end of this fall...
"Apple products are popular with Target’s guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics,” said Christina Hennington, executive vice president and chief growth officer at Target. “This new model was created with Target’s guests in mind, and we’ll continue to learn and enhance the experience through future rollouts later this year.”
This new initiative with Apple builds on Target’s success with other strategic partners, including Disney, Ulta Beauty and most recently, Levi Strauss & Co., making Target the ultimate destination for the most sought-after national brands, alongside its stable of coveted owned brands.
My take: Target and Apple share some DNA. But Apple, Disney, Levi and Ulta? One of these brands is not like the others.
Below: Store list...
The dedicated Apple shopping destinations will begin setting at the following 17 Target stores, with additional locations rolling out in 2021 and beyond:
T2180 (Monticello, MN)
T0324 (San Jose, CA)
T1397 (Oklahoma City, OK)
T2516 (Allen, TX)
T1766 (Hurst, TX)
T1797 (Austin, TX)
T1032 (Irving, TX)
T1354 (San Antonio, TX)
T0687 (Gainesville, FL)
T1790 (Orlando, FL)
T1820 (Clearwater, FL)
T2848 (Miami, FL)
T1159 (North Wales, PA)
T2764 (Newark, DE)
T1266 (Woburn, MA)
T1532 (Nashua, NH)
T1915 (Latham, NY)
I assume the employees will be Target employees trained by Apple? It would be unlikely the employees would be Apple employees working in the store under supervision of Target management while following Apple policies that may not always be congruent with Target’s. An example being closing of Apple stores during pandemic when perhaps Target stores decide to remain open.
Neiman Marcus is a specialty boutique format retail department store which includes Bergdorf Goodman, more posh than Target. These retailers offer upscale assortments of apparel, accessories, jewelry, beauty and decorative home products.
Target AND Macy’s are Department Stores, both considered in the same segment, the oldest and often largest place for consumers to shop for a variety of products under one roof.
You should visit them for a better understanding about their operations. Better yet, you should study them and consider “Target” as a good retail investment option. I recommend that you avoid investing in Macy’s.
https://www.the-numbers-guys.com/blog/an-analysis-on-the-current-and-future-marketing-of-target-corporation-part-1-current-marketing-strategy-mission-statement-values-goals-and-target-markets
Good for Apple expanding their reach to more neighborhoods and getting more people trained on sales and support. One more incremental move to support long-term growth.
Didn’t Best Buy try “Apple store-in-a-store”? It’s interesting BB is closing stores and laying off full-time workers. (“too many full time, need more part time”) That makes me wonder how well any store can retain Apple expertise, and whether Apple would be happy with “amateurs” selling Apple products to ‘Mom and Pop.”
Where will the BS end?