From “Launch of iPhone 12 Models, Services Propel Apple” posted Friday by Consumer Intelligence Research Partners:
CIRP finds that the new iPhone 12 models (12, 12 Pro, 12 Pro Max, and 12 mini) accounted for 56% of US iPhone sales in the quarter. iPhone 12 and iPhone 12 Pro Max had the largest share for a single model, at 17% each (Chart 1). The model mix resulted in a US Weighted Average Retail Price (US-WARP) of $873 for the quarter, compared to $809 for the December 2019 quarter.
CIRP also finds that in the Services segment, Apple improved penetration among the various services that we track. Paid iCloud storage, Apple TV, and Apple Music streaming services each improved penetration among customers that purchased an Apple product in the quarter. Other services maintained penetration relative to the December 2019 quarter (Chart 2).
METHODOLOGY: CIRP bases its findings on its survey of 500 US Apple customers that purchased an iPhone, iPad, Mac computer, or Apple Watch in the October-December 2020 period.
My take: Bodes well for next week’s earnings report.
Love the 12 Pro Max share, which surely includes the higher priced storage options.
Plus this appeals to gamers, which means, not just more App sales, but a demographic who will buy Apple products for decades.
Ola Senior Hall, despiertate, por favor. Es grande, no?
i compared selling price samsung and apple and sales
with n>10.000
Q4 2019
sales ratio apple/samsung was 1,38
avg purchase price Samsung 512 euro
avg purchase price Apple 663,63 euro
Q4 2020
sales ratio apple/samsung was 2
avg purchase price Samsung 640 euro = 25% increase
avg purchase price Apple 769 euro = 16% increase
we sold 40% more iphones Q4 2020 than Q4 2019
we sold 6,5% less Samsung.
Given n> 10.000 and a full quarter period statistical quite sound numbers
my conclusion: Samsung is in big problems. They can not compete anymore with high prices. Also S21 introduction lacks tractiion.
If Apple can continue this steamroller path i see 200 already on the horizon.
Incredibly interesting numbers.
This speaks to a lot of countries where AAPL is not number one….yet