From “Launch of iPhone 12 Models, Services Propel Apple” posted Friday by Consumer Intelligence Research Partners:
CIRP finds that the new iPhone 12 models (12, 12 Pro, 12 Pro Max, and 12 mini) accounted for 56% of US iPhone sales in the quarter. iPhone 12 and iPhone 12 Pro Max had the largest share for a single model, at 17% each (Chart 1). The model mix resulted in a US Weighted Average Retail Price (US-WARP) of $873 for the quarter, compared to $809 for the December 2019 quarter.
CIRP also finds that in the Services segment, Apple improved penetration among the various services that we track. Paid iCloud storage, Apple TV, and Apple Music streaming services each improved penetration among customers that purchased an Apple product in the quarter. Other services maintained penetration relative to the December 2019 quarter (Chart 2).
METHODOLOGY: CIRP bases its findings on its survey of 500 US Apple customers that purchased an iPhone, iPad, Mac computer, or Apple Watch in the October-December 2020 period.
My take: Bodes well for next week’s earnings report.