Tim Cook is Fox News’ Power Player of the week (video)

“I felt like I was in some sort of alternate reality.” — Cook on the storming of the Capitol

From “Apple launches $100 million Racial Equity and Justice Initiative” which aired Sunday.

Cue the embedded video:

My take: Another 7+ minutes of free airtime to talk about Apple’s core values.

See also: Apple’s ‘big announcement’ is $100 million for racial equality (video)


  1. Gregg Thurman said:
    It’s all about perspective. The newsroom sees the interview as content, paid for by advertisers and cable TV subscriptions. Apple, and companies like Apple, see the interview as incredibly broad based “free” advertising.

    Apple gets more than its “fair” share of these interviews because its message is always about privacy and user experience (being the world’s largest, by market cap, company doesn’t hurt).

    January 17, 2021
  2. Michael Goldfeder said:
    You can utilize any metric available for categories of rating a CEO and no matter which is used, Tim Cook will be at the top in all of them. The true genius of Steve Jobs was the ability to hire individuals who had qualities that perhaps only he was able to discern at the time. My gut tells me that Tim Cook has the same intuition when it comes to hiring and promoting key personnel.

    January 17, 2021
    • Fred Stein said:
      Yes, Michael – agree totally.

      Among the many gifts that Steve and Tim have, they share in the ability to bring the very best people and then take them higher.

      January 17, 2021
    • Ken Cheng said:
      Steve talked about how much of his time was taken up with recruiting “A” talent. While Tim seems to have done a good job at exec hires, he also did hire Angela, that had a huge effect upon Customer Service, that I’m not sure has been rectified. For a customer facing company, that was a critical miss.

      January 17, 2021
      • Jerry Doyle said:
        @Ken Cheng: “Thumbs up!” You are correct to denote that fact Ken C. Sometimes we get carried away with our leaders resulting in our having short term memories. So let’s be honest with ourselves. Do not forget the major misstep of hiring John Browett before Angela Ahrendts. That hire was so horrendous the man was sent packing in six months. As for Steve Jobs, he really missed the mark on John Sculley who later did a boardroom coup on Steve. Steve learned a thing or two from that devastating blow and later after the governing board asked him to consult and advise Apple Steve maneuvered himself to do a boardroom coup on Gil Amelio, which all of us welcomed. In summary, Steve and Tim have made hiring mistakes. Then again, aren’t we all clubfooted to a degree?

        January 17, 2021
        • Dan Scropos said:
          Browett showed Cook’s ability to IMMEDIATELY admit he was wrong and I respect that almost as much as a great hire.

          January 17, 2021
  3. Fred Stein said:
    The video shows Tim’s mastery of communication. He speaks with conviction, no spin, no bravado, and always answering the question. No one could take a snippet and use it out of context. Every word – perfect.

    If you plan public speaking, or coach others, bookmark this segment.

    January 17, 2021
    • Bart Yee said:
      All true except the AppleCar ™ question. A nice, polite and jocular “no comment”. But then Tim and Luca have been fielding questions like that for years in earnings calls, although not on camera. Personally, I wonder why earning calls aren’t on Zoom or video presentation whereas hitherto they have only been voice calls? Seems to me it would add a lot of personality 🙂 and people touch to a somewhat dry process. Of course, everyone on camera needs to be properly vetted since it may be live. Have a 10 second delay like on radio in case of a rogue actor.

      January 17, 2021
  4. Bart Yee said:
    Bravo Tim!! True leadership steering by a very strong focus on people and doing the right thing.

    Separately, it amuses me that I can’t see the embedded video nor play it on iOS Safari with an ad blocker. I had to reopen this page in Chrome where it could play the pre-ad, video, and presumably let Fox know it got a hit. What happens on pure iOS stays on iOS.

    January 17, 2021
  5. Tommy Givens said:
    Tim Cook, outstanding leadership!!

    January 18, 2021

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