What IT departments do for Windows PCs, Jamf does for Apple enterprises.
From Tiernan Ray's "'Apple is going to make some serious inroads' with the M1 Mac, says Jamf CEO Dean Hager" posted Friday on MSN Money:
Dean Hager, head of Jamf, the 18-year-old, Minneapolis-based software firm that went public last July, thinks his company has found a very vibrant parade to get in front of. It's the Apple device parade.
"Apple is going to make some serious inroads with this machine," said Hager during a Zoom meeting with ZDNet, holding up his new M1-based MacBook computer, the machine that Apple introduced in November that is the first of its kind to use Apple's custom-built silicon instead of Intel's x86 chip. It's lightning-fast, he confirms, runs for 18 hours on a charge, and doesn't need a fan.
"It's the greatest computer I've ever used, it's really good," said Hager.
This is not mere fanboy gushing. Hager's business is built on the premise that more and more millennials in business are going to be demanding they get a Mac with their new job. To him, the M1 Mac sweetens the appeal...
"With the new demographics, if you want to hire people, you better be supporting Macs," he contends. Studies Jamf has commissioned say that 70% of college graduates expect to use a Mac when they get into the workforce.
My take: Jamf always struck me as a terrible name for an interesting company. I was reminded of it this week by some guys on the Apple 3.0 Slack who thought the thinly covered stock might make a good speculative investment.