Christmas bar chart: Apple's App Store vs. Google Play

From Sensor Tower's "Global App Spending Reached $407 Million on Christmas, Growing 35% Over 2019" posted Monday:

As in previous years, Apple’s App Store captured the bulk of the spending between the two platforms. It saw 68.4 percent of the spending, or $278.6 million, up 35.2 percent Y/Y. Google Play saw $129 million in revenue, up more than 33 percent Y/Y.

Here's that data in an interactive chart. Can't see it? Try here.

My take: Apple users not only spent more, their spending grew a little faster.


  1. Gregg Thurman said:
    Is 30% too much to pay to have access to the wealthiest, most likely to spend customers in the world? Not when the also ran platform also charges 30%.

    December 30, 2020
  2. Fred Stein said:
    @Joseph and Gregg: Yes and Yes and upvoted.

    @Philip: Apple customer App spend growth “a little more” Yes and Wow! Ten year into this and Apple’s outgrows the competition. One more little thing that make Apple one of the safest investments, with upside still to come.

    December 30, 2020
  3. Bart Yee said:
    What should also be noted is this is just the Christmas spending but it’s reflective of the iOS App Store’s >2:1 spending and revenue advantage over Google Play and Android. This also reflects the same advantage for App Developer revenue as well, just shave the revenue numbers by 15-30% and you get the revenue Developers take home.

    For all the b*tching and moaning some developers have about App Store fees, the stark truth is the App Store provides better returns on App Sales and in-App purchases than getting 100% of Play Store revenues would. Apple created the hardware and software platform and shares it with app developers to sell their wares and make money. iOS users care and benefit from the security and knowledge that the apps are curated and vetted through Apple and are willing to pay for that.

    Why is that so hard to understand?

    December 30, 2020
  4. Joe Murphy said:
    Bart, @ “ Why is that so hard to understand”

    It’s easy to understand. It’s also easy for a rotten apple to spoil the barrel, as evidenced by the many who had been happy with how things were until they let the complaining of some spark their own hunger for more. Then they quit appreciating what they had.


    December 30, 2020
  5. Troy Thoman said:
    So Christmas Activations down 23% from 2019 but App store spend on Christmas is up 35.2% without knowing more that makes says people are spending more per user. Obviously total install base has grown from Christmas 2019 to Christmas 2020, so that accounts for some of the growth in spending, but I would guess the existing install base isn’t deciding to go download a bunch of new apps on Christmas unless they just got a new phone.

    December 31, 2020

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