This video for Loup Ventures subscribers landed on my desktop Wednesday:
My take: I’m interested in how the project evolved through a series of leadership changes.
You must be logged in to post a comment.
on Wayne Ma: Why Apple’s prototype headset has 14 cameras 'That video was absolutely incredible. Thanks for sharing.'
on Premarket: Apple is green 'Joe: I understand what you are saying. Please be aware money may be moved from the market to other asset…' on Daniel Ives: Ride out the market storm with Apple 'Kirk: Without net income growth little else matters, including massive share repurchases. Apple can’t control the vagaries of the market…'
on Daniel Ives: Ride out the market storm with Apple 'RPL — Are you possibly referring to “stickin’ to your knittin’?' on Mark Gurman: Apple demoed headset last week, still overheating '“…said the people, who asked not to be identified.” Once again, where would journalism be without these phrases of hearsay,…'
on Daniel Ives: Ride out the market storm with Apple 'With Apple’s cheaper stock price, I’m excited by the thought that Apple and Berkshire Hathaway may both be buying up…'
on Premarket: Apple is green 'Nice reversal at the end, seeing a little green. Sombody out there knows a good deal when they see it….' on Premarket: Apple is green 'On the short term front, we’re starting to see more volume in AAPL, likely due to an upwelling of concern…' on Premarket: Apple is green 'I’m not a CNBC fan, but this interview is worth watching to the very end. Check out “The market has…'
on Wayne Ma: Why Apple’s prototype headset has 14 cameras 'Huge difference between research prototypes and things they will ship. I’m glad Apple swinging for the fences in the lab.…'
I’d like to know what Apple’s approach will be for the hardware if a Car (will it be called UniCARn LOL) is truly in the works.
Partnered with known Brand with EV or known Brand without EV?
Partnered with a Car startup (EV or not, startup Branded or Apple Branded)?
Apple’s own ground up hardware (evidence for this I haven’t read about but maybe someone has read something I missed…) ?
🙂
When Ives left Apple to partner with his friend Marc Newson,
1. Ives had previously said he and Newson had imagined how they would love to make a car company.
2. Their first contract was to work with Apple on unnamed projects.
3. I haven’t heard about any other contracts Ives and Newson’s company signed.
These 3 points may mean nothing, but it’s interesting to think about.
Sweet dreams are made of these!
Apple’s a sweet dream getting sweeter!
The car, as a test bed with a fusion of tech Apple works on, is wonderful for raw R&D. Personally, however, I don’t see what they can bring to the market unless they have some amazing battery tech (Think QS or something else) actually close to market.
IMO, minimalist approaches to car designs only work when you have an eye for not what is catchy but what is also practical & efficient while in operation. This design’s aerodynamics would have to be addressed if not used simply as an urban scooter with short to medium (200 miles) range at under 60mph. I’m sure that in the intervening 20 years Newsom and Ive would have newer ideas. Frankly, while the styling is not for everyone, Porsche models for me still embody form and function and have shown staying power for sports cars, SUV’s and sedans/coupes with decided performance underpinnings.
Apple could do a lot worse than commissioning Porsche to do a design study on a small to mediums size electric sedan while having Porsche design the suspension systems for superior handling. Porsche also has expertise in hybrid & EV powertrains so there’s that too. I’ll bet Porsche already has that in their studio but won’t compete with owner VW & Audi.
More:
Transportation as a Service. An autonomous EV can provide transportation on demand. This eliminates the costs of buying an A-EV, and the home garage and charging station costs, and the cost of very expensive urban parking when away from home.