From a note to Loup Venture subscribers that landed on my desktop late Monday:
The philosophical question on safety An Apple-branded car creates an intense philosophical dilemma for Apple; do you build products that may result in the loss of life? In 2019, almost 39k people lost their lives in auto accidents in the US. We believe this dynamic is important to Tim Cook, who may be reluctant to release a standalone car given this risk. For tech companies, this dynamic is amplified given when they are involved in an auto fatality, it generates media attention, evidenced by any fatal Tesla accident or the Uber self-driving accident. The reality is that cars are dangerous, and tech will make them safer. That said, tech companies need to get more comfortable with negative press that will come in building towards this better future.
Apple TV, a cautionary tale For years, we predicted Apple would launch an Apple-branded television. All of the markings were there. The TV experience was broken, an Apple-branded TV fit nicely within the company’s product road map, and Apple hired people from the TV panel industry to build a prototype. To cap it off, Steve Jobs even mentioned “an integrated television set… I finally cracked it.”
In the end, I was wrong. Apple never did a TV. As talk of Apple Car gains momentum, I’m reminded of a valuable lesson I learned the hard way: just because Apple is working on a product doesn’t mean it will see the light of day.
My take: Munster is a mensch.