The New York Times discovers Advanced RISC Machine architecture.
From Don Clark’s “Amazon and Apple Are Powering a Shift Away From Intel’s Chips” in Wednesday’s Times:
For close to a decade, supporters of the chip technology that powers mobile phones vowed to shake up the market for computers. For the most part, they made little headway.
Now that finally seems to be changing, in a potential power shift over the direction of the computer industry.
The change is being driven by Apple and Amazon, two tech behemoths that are cutting their dependence on the Intel chip technology that has long controlled most personal computers and larger server systems. Instead, the companies are increasingly leaning on homegrown chips that were designed using technology that Arm, a British company, licenses for smartphones and other consumer products…
Apple fired a salvo last month when it introduced Mac computers that for the first time used its own Arm-based chips. In June, Amazon’s cloud computing business started marketing a new computing service based on its own Arm-based chips, telling customers that the service was both faster and cheaper by one-fifth than its Intel-based offerings…
“Everyone’s like, wow, Apple’s totally in, Amazon and others are in,” said Keith Kressin, a senior vice president at Qualcomm, a large supplier of Arm-based chips. “This is going to happen for real.”
My take: Telling a chip architecture story through the companies that adopt it for a variety of uses makes for a strange read. Especially because the author had to wait until the 17th paragraph to sneak in yesterday’s Apple-Amazon news:
[Amazon] announced a plan on Tuesday to run Intel-powered Mac mini computers in its data centers to help programmers develop software for Apple systems without using Apple hardware.
Makes me wonder whether Amazon, by helping Apple clear inventory, got a great price for those racks of Intel Mac minis it’s set to deploy.