apple buys Vilynx AI
2 years ago
Published October 27, 2020 by

Forget Netflix and Tesla. Vilynx is the kind of company Apple likes to buy

Apple paid about $50 million for this Barcelona-based AI startup and moved its IP and people (but not the dog) to Menlo Park.

From CEO Juan Carlos Riveiro’s LinkedIn page:

Vilynx solves the revenue problem for publishers, video creators and online media who don’t generate any revenue in mobile today. Today 95% of Publisher revenue comes from the PC platform but +50% of their traffic is mobile, that a BIG problem!! Vilynx solves this by:

    • Increasing video views by 3X and engagement rates by 6X in on mobile and through social channels, thanks to vilynx 5 sec video previews that are automatically generated using AI and machine learning algorithms.
    • Amplification of views by using machine learning to match videos with hot trending topics in social media.
    • Using machine learning to combine top level contents and video previews with ads and sponsored content,
    • Creating video content that integrates native ads in real time based on what their audience is consuming and broadcast through social channels and mobile.

1st solution in the market that helps video creators, MCN and publishers to maximize their video views, engagement and revenue in all channels including social media and mobile. All this with a simple one line of code integration and a SaaS pricing model.

My take: I bet Apple has better ideas for their IP, which Bloomberg’s Mark Gurman describes as follows…

Vilynx developed technology that uses AI to analyze a video’s visual, audio and text content to understand what the video shows.

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6 Comments

  1. Gregg Thurman said:
    This is an easy acquisition to understand, and ONLY $50 Million. I’ll wager the employees got some strong incentives to move from Barcelona to Menlo Park.

    2
    October 27, 2020
  2. Fred Stein said:
    Very interesting. high potential.

    Quoting from the Mark: “Vilynx applied its technology to software that companies used for search and recommendation engines for video and other media.”

    In light of recent news, the word search pops out.

    3
    October 27, 2020
  3. George Row said:
    That dog looks pretty smart. I wonder why he didn’t get a relocation offer too?

    3
    October 27, 2020
    • Bart Yee said:
      Probably couldn’t get the K-9 work visa.

      I’ll crawl back into the shadows now.

      2
      October 28, 2020
  4. Robert Stack said:
    Looks like a happy bunch – those smiles are not forced. That tells me they have good camaraderie and an esprit de corps. Hopefully Apple hired all of them to maintain that moving forward – it sounds like a no-brainer but often the buyer tries to prune the tree…

    1
    October 27, 2020
  5. Romeo A Esparrago Jr said:
    Moof!
    Welcome to Apple, Vilynix. 🙂

    1
    October 28, 2020

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