Apple’s AirPods and Beats Flex picking up sales mo

Sometimes you gain the most by leaving something out.

From DigiTimes’ “iPhone 12 nixed with earbuds to boost TWS shipments” posted Friday:

The launch of the iPhone 12 lineup without the inclusion of wired earphones will help boost sales of Apple’s AirPods devices as well as non-AirPods TWS [true wireless] products, according to industry sources.

While removing its wired headphones from the iPhone 12 package, Apple instead has launched a new series of neck-mounted headphones, dubbed Beats Flex, under its Beats brand for US$49.99.

According to supply chain sources, Beats Flex is fast gaining sales momentum, which is expected to last into the first half of 2020.

Sales of Apple’s AirPods lineup have also been brisk. AirPods devices were the top-selling TWS products in the second quarter of 2020, accounting for 35% of global market share, according to Counterpoint.

More handset players are likely to follow in Apple’s footsteps to launch new smartphone models without earbuds — a move that is likely to benefit TWS providers, said the sources.

My take: Saves on shipping, boosts other-products revenue, widens profit margins, pulls competitors along, takes burden off the environment … what’s not to like?


  1. Michael Goldfeder said:
    My “Spidy Senses” tells me Rod Hall will find something not to like.

    October 25, 2020
  2. Gregg Thurman said:
    I did. I read the referenced article,

    And not once was the term “goosed” used or implied. DigiTimes accurately reported the facts without drawing conclusions as to why. That had to have been generated by our own PED. Shame on you.

    Apple is doing nothing more nefarious than aligning its products, with what the consumer has demonstrated it wants.

    October 25, 2020
  3. Robert Paul Leitao said:
    Apple has moderated iPhone prices this model year despite the conspicuous enhancements to the new flagship models including advanced display technologies and 5G connectivity. In other words, Apple has given a bigly boost to the price/performance value proposition. Apple has chosen to remove from the box two items for which few of us go wanting – yet another set of wired headsets and the ubiquitous AC adapter.

    While there might be some savings from eliminating the two items from the box, the environment will benefit more than Apple’s bottomline. Inclusion of EarPods in the box had become a perfunctory practice like adding parsley to the side of a dinner entree as a garnish. I have a few unused sets already in a drawer.

    October 25, 2020

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