Sometimes you gain the most by leaving something out.
From DigiTimes’ “iPhone 12 nixed with earbuds to boost TWS shipments” posted Friday:
The launch of the iPhone 12 lineup without the inclusion of wired earphones will help boost sales of Apple’s AirPods devices as well as non-AirPods TWS [true wireless] products, according to industry sources.
While removing its wired headphones from the iPhone 12 package, Apple instead has launched a new series of neck-mounted headphones, dubbed Beats Flex, under its Beats brand for US$49.99.
According to supply chain sources, Beats Flex is fast gaining sales momentum, which is expected to last into the first half of 2020.
Sales of Apple’s AirPods lineup have also been brisk. AirPods devices were the top-selling TWS products in the second quarter of 2020, accounting for 35% of global market share, according to Counterpoint.
More handset players are likely to follow in Apple’s footsteps to launch new smartphone models without earbuds — a move that is likely to benefit TWS providers, said the sources.
My take: Saves on shipping, boosts other-products revenue, widens profit margins, pulls competitors along, takes burden off the environment … what’s not to like?