Apple new music video streaming service needs a parental guidance rating.
From Variety’s “Apple Launches ‘Apple Music TV,’ a 24-Hour Music Video Livestream” posted Monday:
Apple has launched Apple Music TV, a free 24-hour curated livestream of popular music videos that will also include “exclusive new music videos and premiers, special curated music video blocks, and live shows and events as well as chart countdowns and guests,” according to the announcement.
Apple Music TV will be available to U.S. residents only on the Apple Music app and the Apple TV app. It can be found at apple.co/AppleMusicTV and in the browse tab in the Apple Music and Apple TV app.
The service premiered Monday morning (Oct. 19) with a countdown of the top 100 all-time most-streamed songs in the U.S. on Apple Music.
My take: Loved MTV when it first launched. The videos were cool and I discovered a lot of new music. Watched enough Apple Music TV this morning to know that it’s not for family viewing—and not for me. But I’m clearly not the target audience. I’m 71 and I still listen to Bob Dylan and The Beatles.
Shows you how much the music industry, is search of a dollar, had deteriorated over the years and out parents thought our music was trash. These aren’t artists the industry is pushing,
Gotcha by 3 years.
– Can’t fast forward or make choices.
– Fans, worldwide, are watching the same ‘live’ show.
– Definitely easy for a fan to stay engaged – no commercial interruptions..
– Cost to Apple: Zero, each artist appreciates the ‘live’ exposure to 10M+ fans.
Can you imagine how Tim Cook, Williams and other management feels about the music personally? Maybe not their cup of tea, and maybe not ours, BUT, it’s not about what we want, it’s about what Apple’s users and customers want, listen to, and practically, would Want to pay for. My sons are early 30’s and everything they listen to, video games they play, And newer sensibilities are different but evolves from mine and my wife’s. And that’s ok!! Because they’ve proven trustworthy to run their own lives and make their own choices. And that’s where Apple is trusting and serving it’s customers.
So many people say Apple isn’t innovative. So many claim big companies get old, stodgy, and stagnant, doing the same old same old. Yet Apple isn’t afraid to disrupt itself, repeatedly, and understand and move towards its customers‘ passions rather than only push A particular choice. That’s why long term vision along with big doses of understanding their users creates Apple services and opportunities.
If Apple is launching several 24-Hour Music Video Livestreams, and this particular one is just 1 of several, then I would agree. But if this is the only 24-Hour Music Video Livestream that Apple is promoting, then they are ‘pushing A particular choice’.
Apple does not have to ‘evolve’ toward pornography in order to avoid “getting old, stodgy, and stagnant.”
And there’s the time when I was treated as “know-nothing boomer” by a so-called Apple “Genius.”