Apple new music video streaming service needs a parental guidance rating.
From Variety’s “Apple Launches ‘Apple Music TV,’ a 24-Hour Music Video Livestream” posted Monday:
Apple has launched Apple Music TV, a free 24-hour curated livestream of popular music videos that will also include “exclusive new music videos and premiers, special curated music video blocks, and live shows and events as well as chart countdowns and guests,” according to the announcement.
Apple Music TV will be available to U.S. residents only on the Apple Music app and the Apple TV app. It can be found at apple.co/AppleMusicTV and in the browse tab in the Apple Music and Apple TV app.
The service premiered Monday morning (Oct. 19) with a countdown of the top 100 all-time most-streamed songs in the U.S. on Apple Music.
My take: Loved MTV when it first launched. The videos were cool and I discovered a lot of new music. Watched enough Apple Music TV this morning to know that it’s not for family viewing—and not for me. But I’m clearly not the target audience. I’m 71 and I still listen to Bob Dylan and The Beatles.