Would Apple ever let users swap its iMessage for Facebook’s Messenger?
From The Information’s “Facebook Opens New Fight With Apple Over Messaging” ($) posted Friday:
Facebook executives have sharply ramped up their criticism of Apple in recent months, contesting the iPhone maker’s restrictions on gaming apps and ad targeting, as well as its cut of in-app purchases. Now, emboldened by Apple software changes that suggest it is starting to bend, Facebook wants something else: the option to make its Messenger app the default messaging tool on iPhones.
“We feel people should be able to choose different messaging apps and the default on their phone,” Stan Chudnovsky, the Facebook vice president in charge of its Messenger app, told The Information. “Generally, everything is moving this direction anyway…”
Earlier this month, Apple released an update to its mobile operating system, iOS 14, that let people for the first time select default web browser and email apps that aren’t made by Apple, such as Google’s Chrome browser and Microsoft’s Outlook. And in late 2019, it started allowing its Siri virtual assistant to send messages through other apps.
Opening up the messaging default to other apps would likely have bigger implications, however, and Apple did not extend such flexibility to Apple’s messaging service iMessage and the accompanying Messages app.
.My take: Maybe when hell freezes over.