Facebook’s CEO, doubling down on virtual reality, mocks Apple’s pursuit of augmented reality devices.
From “Mark Zuckerberg on why he doesn’t want to ‘put an Apple Watch on your face,'” a Q&A posted Wednesday on The Verge:
Casey Newton: And what about AR glasses?
Zuckerberg: AR is just going to be a lot harder. I really don’t think that AR is going to be good until you get normal-looking glasses that can project holograms into the world. And now, glasses range from thin to pretty thick frames. I don’t think we’re anywhere near getting all the electronics that you would need to get into a thin frame. But the hope would be that you can get it into more normal-looking glasses in the first part of this decade or the first half of this decade.
And that will be challenging, and people will take different approaches to getting that to work. The biggest shortcut that a lot of folks are trying to take is basically trying to not do full holograms in the world, and just show some heads-up information. I call that “putting an Apple Watch on your face.”
I don’t personally find that particularly compelling. It’s not a product that we’re particularly excited about making. Maybe someone else will make it. It doesn’t fit the kind of social use cases that we primarily care about.
My take: The social use cases of flat-screen Facebook aren’t dangerous enough?
See also Apple 3.0’s augmented reality archives.
“ I don’t think we’re anywhere near getting all the electronics that you would need to get into a thin frame. “
How would he know this anyway? Just save this article’s quotes for future reference to join previous disses that have been proven wrong.
Apple’s AR vision (no pun intended although implied) is to push useful informative, helpful info, graphics, directions, delight for Apple users In the real world, you know, where we all work and play. Exploring our real physical world with just a bit of an assist, answering the questions maybe almost as fast as we articulate them. And if We know Apple, tastefully, thoughtfully, and unobtrusively. Like, looking fairly normal?
Razor – Razorblades.
I don’t think you can measure the success of these products by the number of players outstanding, but rather, the number games each player buys.
I do see an Apple box coming, using its proprietary silicon and the Apple TV+ to interface with the users television. I just don’t know when.
Guess who might have the requisite expertise and experience in making microelectronics work? Facing ever thinner, lighter, lower power, higher computing, advanced display tech, ultrawideband wireless connection, battery technology, etc.
Watch (and even AirPods Pro) has shown proof of concept. Now it’s the display and packaging for constant visual field use that is the challenge. Stay tuned.
I hope Zack reads the blog post by Halide team about Lidar in this years iPad Pro.
“AR experiences are way more seemless and accurate. You no longer having to ‘calibrate’ the device by waving it around in space. It can detect and classify features in your room like windows. It can even measure how tall people are. So what is this LIDAR wizardry?” More at https://blog.halide.cam/lidar-peek-into-the-future-with-ipad-pro-11d38910e9f8
2) Regardless of AR vs. VR, Apple, will have the best chip to deliver the best user experience.
3) Apple typically arrives late and gets it right.
The Apple Watch is the only computer that is connected to the human wrist. I hope Zuck finds this article on the internet http://www.asymco.com/2020/09/17/apple-watch-at-5/
I agree with Fred on this one: “Zuck makes himself look insecure by criticizing Apple.” To which I’d add, not just insecure but immature. Maybe some day he’ll grow up, not unlike the CEO of Epic. Though I won’t be holding my breath waiting for either to happen….