Gruber and Gurman: New Apple Watch next week, new iPhones later

From Bloomberg’s Mark Gurman: “Apple to Hold Sept. 15 Online Launch Event to Reveal New Watch” posted Tuesday…

Apple Inc. said it will hold an online event Sept. 15, where the company is expected to unveil its latest Apple Watch. The event will be streamed from the company’s website starting at 10 a.m. Pacific Time…

The event announcement on Apple’s website doesn’t have its typical tag line that hints at what is to be announced. But the invitation to media says “Time Flies,” indicating the announcement is related to the Apple Watch, not iPhones. The new iPhones won’t launch until October, Bloomberg News has reported.

From Daring Fireball’s John Gruber: “Apple Announces Virtual ‘Time Flies’ Event Next Tuesday“…

If you go to Apple’s special events page using an iPhone or iPad, you can tap the event logo and get an AR toy to play with. You can’t say it’s useful, but it’s a fun way to give everyone a virtual tchotchke to play with.

So Apple has some product announcements ready now (Apple Watch Series 6, for sure, and updated iPad Airs seem likely), and iPhones ready later. Options on the table for Apple:

    • Hold one event now, and unveil the new iPhones a full month or longer before availability.
    • Hold one event in October, and make the Apple Watch and iPad Air wait.
    • Hold separate events in September and October.

Apple has obviously chosen option 3. I’m in the camp who believes there often aren’t any noteworthy clues in the logos or event names for Apple events, but you don’t have to be a genius to guess that “Time Flies” implies that Apple Watch is the headliner at next week’s event, which, in turn, means that there will be no iPhones announced.

My take: Good to know.

See also: What to expect at Apple’s Sept. 15 event

One Comment

  1. Bart Yee said:
    Can’t wait. This news may be sufficient to slow or even arrest the slide below $110.

    September 9, 2020

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