Why Apple just snagged a new Hollywood dealmaker

From 9to5Mac’s “Apple hires former Hulu/Quibi Hollywood exec as it explores Apple TV+ bundle deals” posted Monday:

In addition to expanding the amount of content on the service, Apple has shown an interest in bundling Apple TV+ with other properties. In August, the company launched a heavily-discounted Showtime + CBS combo subscription for Apple TV+ members. It is also reportedly preparing a mega Apple content services bundle, set to launch alongside the iPhone 12.

Today, The Telegraph reported on a new hire that seems to be related to these initiatives. Apple has hired Tim Connolly to join Apple’s video division. In his former roles at Hulu and Quibi, Connolly was tasked with striking major distribution deals.

For example at Hulu, Connolly led negotiations with Spotify to bundle the music service with Hulu at no extra cost to the customer. He also worked on Hulu’s live TV deals and led advertising and partnerships at Quibi.

Although his exact role at Apple is unclear, it would make sense for him to be working on special deals and partnerships for Apple TV+ and Apple TV Channels, similar to the recently-announced Showtime and CBS offering. There have also been rumors that Apple is exploring an expansion of TV+ into live programming.

In “Ex-Disney, Hulu, Quibi executive Tim Connolly joins Apple TV+,” AppleInsider adds…

Connolly is unusual for a television executive in that he has extensive experience in technology. That includes an extended stint at Ericsson where he was various responsibilities for managing the company’s hardware and software. After that, he joined Disney and while he left before Disney+ launched, he was chiefly responsible for digital and new product development.

My take: Apple is serious about this TV+ thing. And it’s developed a knack for picking up distressed Hollywood talent.

One Comment

  1. Bart Yee said:
    As usual, Apple getting some seasoned and young talent to employ in growing segments of its business. I hope this bodes well for growth in the Apple TV+ space. Considering the withering number of streaming services out there, an Apple TV led distillation of how to get this under one well run roof, (Apple TV), would provide a much better system for consumers to get their content, plus, hopefully, Apple revamps their Apple TV interface and remote, that, while decent, could be much much better.

    I also agree with PED about having someone well versed in Technology. The absolute old school mindset about content, distribution, mergers and acquisition for content (ATT, I’m looking squarely at you) and its mismanagment from cable and Telecoms is still ripe for disruption. Jobs and Cook had all this in mind in 2010 when Jobs felt he had the correct path for video disruption, but the content providers just would not cede any control, and now we have the confusing mess we are in.

    September 8, 2020

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