Boom! Apple closes at $462.25, a new all-time high

Here are the top 30 Apple closing prices, plus a new look at who’s underwater now.

Dates in green indicate closing price was an all-time high at that time.

apple 462.25 high close

Thanks to AAPLInvestors‘ Terry Gregory, keeper of the stats.

By closing above $460, meanwhile, Apple pushed three more analysts underwater.

Below: My full list of Apple price targets—now with gap between target and closing price—as accurate and up-to-date* as I can make it. Corrections appreciated.

apple 462.25 high close

Click to enlarge. *I rely on TipRanks ($) for the estimates of an analyst who shall remain nameless (long story).

My take: Keeping my eye on Goldman Sachs.

13 Comments

  1. John Butt said:
    And so are all the 1st April targets, LOL.

    AND/BUT there are 9 months to go!

    0
    August 18, 2020
  2. Fred Stein said:
    Shows what the market thinks of Sweeney’s Epic battle.

    Seriously, what does he want? He wants to force Apple to let him use their marketplace for free so that he can undercut their fees in that same marketplace.

    1
    August 18, 2020
  3. Gregg Thurman said:
    Sweeney’s argument is so laughably weak.

    Just imagine Nike displaying its shoes in Dick’s Sporting Goods, taking advantage of Dick’s advertising and foot traffic, Etc., then placing a Nike cash register outside the entrance and charging buyers less (or keep all the profits) than they could get them in Dick’s.

    Not in my wildest drug induced dreams can I imagine the Courts going for this.

    If this ever gets to Court I see a Summary Judgement (With prejudice) against Epic.

    2
    August 18, 2020
  4. Joe Murphy said:
    Lest we forget, I think many of us thought similarly about the Amazon and ebooks trial. It ain’t over til the fat lady sings.

    4
    August 18, 2020
  5. Steven Philips said:
    @Joe. You beat me to it!
    I put NOTHING past the courts. Here OR in Europe.

    2
    August 18, 2020
  6. Bart Yee said:
    IMO, Sweeney / Epic is trying to build the same Game Store revenue model as the Apple App store but doesn’t have ANY costs of managing an operating system or supporting hardware or a physical sales and support structure, that’s why Epic can pay upfront and charge a lower rate. He simply has an electronic storefront, allows games to download, and takes 12% of the transactions.

    Frankly, I think Apple should just keep Fortnite and Epic off of the App Store and future Unreal developing for iOS. Epic (or its investors) can decide for themselves if they can deal with the direct loss of both those revenue streams. Apple should also stick to its policies and rate structure: Apple, like Google (Android Play Store), Microsoft (X-Box), Sony (PlayStation), Nintendo (Wii, Switch) are not obligated to change or discount their fees / ROI.

    Epic can decide to just go it alone on other platforms and forget iOS and deal with the consequences. Or they could partner with iOS jailbreak writers, offer Fortnite on a competing iOS App store for side download, and deal with Apple voiding the warranties and OS updates of jailbroken iPhones.

    Apple could also create and offer a competing game engine software for iOS.

    Or Apple could just buyout all other Epic investors for about $10B (that pesky upfront exclusive payout) making Apple the biggest minority owner and then just sit back waiting for Sweeney to explain it.

    2
    August 18, 2020
    • Peter Kropf said:
      Hi Bart,

      Thanks for your insight. I also think Epic seems to be making Unreal Engine into its own predominant gaming platform.

      – Epic will have access to Android through Android’s ‘open’ commitment.
      – As you say, Epic will support at least one iOS jailbreak.
      – This lawsuit is great publicity ($Bs of marketing value in all the media reporting.)
      – I don’t think Apple or Google will be able to stop them from doing this. It’s just business strategy 101. Why pay 30% when you can charge 30% AND dominate gaming?

      0
      August 19, 2020
      • Peter Kropf said:
        One other thing:

        They are loudly procaliming that Apple and Google are the bad guys. This gives them cover with their users: “They made us do it. They’re so evil.”

        0
        August 19, 2020
        • Bart Yee said:
          @Peter Kropf
          Hi Peter, Unreal is their game engine which they have had for a number of years that they provide to Gaming developer community for free, but they get a cut of those game’s sales revenue when sold, sound familiar (a nice subscription base). But they also have the Epic Game Store where they have paid (bought off) new games for exclusivity that used to go to rival Steam platform so they make money on taking a cut there too (12% for essentially just hosting the game). Those are 2 revenue streams outside of their own games.

          As for publicity and painting Apple / Google as the big bad monsters, yeah, same old David and Goliath thing, except, in the $150B gaming world, Epic has already doubled in sized from $8B in 2018 to now $17.3B this month and using their newfound clout plus an additional $1.78B round of funding, notably $250M from Sony (hence no mention of the same 30% fees for being on Sony Playstation and other game console platforms). Sweeney is feeling his oats on this issue while plotting how to increase revenues to satisfy his newest investors IMO. However, he is trying to build his own walled garden and dominate the gaming platform distribution with Epic Game Store and has hit blowback from users. See my comments in the previous Epic page.

          0
          August 19, 2020
  7. Dan Scropos said:
    Fortnite has been installed over 133 million times and seen $1.2 billion in spending worldwide on the App Store to date, according to analytics firm Sensor Tower. Roughly 30% of that revenue went to Apple.

    Why are they complaining NOW? Quite simply, greed. I didn’t see any attempt to build their own competing platform. Design and build your own FortPhone, design and market an App Store and keep ALL of the profits. Hey, since it’s so easy that you believe Apple shouldn’t make what you AGREED to, go right ahead and show the world *why* Apple shouldn’t make 30%. Well, we’re waiting (Ted Knight).

    3
    August 18, 2020
    • Aaron Belich said:
      Apple doesn’t necessarily “make 30%” on every transaction where revenue sharing is in play.

      30% minus costs.

      1
      August 19, 2020
  8. Gregg Thurman said:
    Fortnite has been installed over 133 million times

    hmmm, that got me thinking, Epic’s engine “Unreal”. It is used by a great many developers. What if Epic wants to establish Unreal as a Store platform independent of Apple and Google.

    Would that even be possible?

    0
    August 18, 2020
    • Peter Kropf said:
      Totally possible Setting up a Store Platform is the only thing this could be about. (I may be wrong.)

      See Bart’s and my comments above.

      0
      August 19, 2020

Leave a Reply