Microsoft Windows czar ‘blown away’ by Apple Silicon

“Quite simply, what we’re seeing is some of the most remarkable product engineering over time in history.” — Steven Sinofsky

From “Apple’s Relentless Strategy, Execution, and Point of View,” an annotated 25-tweet Twitter thread posted Friday:

It is easy to get wrapped up in debates about specifics, excited by tweaks or surprises, even an occasional scandal, or to wonder about the quality (is this is a good beta?). Under the hood, is a team that over time has done more and executed better than any I can name, ever…

Three factors continue to blow me away (for lack of a better expression), especially after today.

• Fearless multi-year strategy
• Clear unified planning/prioritization
• Wildly unprecedented execution

My take: Means a lot, coming from Sinofsky.


  1. Romeo A Esparrago Jr said:
    Ah, I didn’t know this about him.

    Sinofsky: “ at Microsoft, I was hired from college as and to be a Mac programmer”

    June 28, 2020
  2. Romeo A Esparrago Jr said:
    I’m halfway thru Mr. Steven’s article.

    This section “ 11/ Example: the 64-bit transition” compares MS and Apple’s length of time to achieve & outcomes of these two goals. Adds weight to Sinofsky’s guess on Tim’s stated goal of 2yrs for Apple Silicon transition : success.

    Thanks, PED, great reading this morning so far.

    June 28, 2020
  3. David Emery said:
    Again, credit for this goes in large part to Nadella, who clearly changed the culture at Microsoft. Can you imagine this happening during either Gates or Ballmer’s era? This willingness to be much more ‘inclusive’ is turning out to be a key part of Microsoft’s ongoing success.

    June 28, 2020
    • Romeo A Esparrago Jr said:
      Here’s to Mr. Nadella on aligning MS Office to Apple Silicon w/in the 2yr transition. And IMHO to providing a Windows OS sol’n (for those that must have it) to run on the world’s best computing platform – the AppleSilicon Mac.

      Don’t be an Adobe!

      Sinofsky: “ The transition from PowerPC to Intel … looks like it took 5 years on paper, but in reality the biggest thing holding up was Adobe.“

      (note – I’ve been a Mac user/fan since my soph year at SJSU 1984)

      June 28, 2020
  4. Jonny Tilney said:
    To be clear, there is no Microsoft involvement, by Nadella or anyone else, because Sinofsky left Microsoft 8 years ago…

    June 28, 2020
    • David Emery said:
      Fair enough! But do you think this would have happened 10 years ago, even with someone who was no longer a Microsoft employee?

      June 28, 2020
  5. Fred Stein said:
    Thanks for the article and the historical perspective.

    2020 WWDC start a new book for Apple, not just a new chapter. With ARM spanning AirPods to true Servers, and 23 M 3rd party developers, Apple stands tall against a sprawling fragmented slum of old computing structures.

    June 28, 2020

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