From Eric Savitz’ “No CEO Was Quicker to Warn About the Financial Risks From Covid-19 Than Tim Cook” I$) in this week’s magazine:
In the middle of February, the virus was raging in Wuhan, China, and wreaking havoc on tech supply lines. Apple pulled its March-quarter guidance a month before the first U.S. shelter-in-place order. For a time, almost all Apple retail stores around the world were closed.
With Tim Cook, 59, in charge, Apple hasn’t missed a beat. The company saw a surge of orders from its online store, and activity on the App Store has skyrocketed as consumers search for new ways to learn, read, and play. Under Cook’s watch, Apple has diversified its business, expanding aggressively in services and generating a huge hit product in AirPods. Anticipation is growing for the next generation of iPhones, due out this fall. In short, everything is working for Apple right now.
Apple hosted its first-ever virtual Worldwide Developers Conference this past week, with a nearly two-hour keynote by Cook. The conference showcased many new software features and highlighted Apple’s plan to wind down the use of Intel processors in Macs in favor of chips designed in-house. The conclave went off without a hitch, and analysts and investors loved it all, driving the stock to new peaks. So much for live events.
My take: The honor was diluted somewhat by the seven tech CEOs who also made the list:
Amazon’s Jeff Bezos, Netflix’ Reed Hastings, Nvidia’s Jensen Huang, Tesla’s Elon Musk, Microsoft’s Satya Nadella, Zoom’s Eric Yuan and Facebook’s Mark Zuckerberg.