Tim Cook makes Barron’s 25 Top CEOs list

From Eric Savitz’  “No CEO Was Quicker to Warn About the Financial Risks From Covid-19 Than Tim Cook” I$) in this week’s magazine:

In the middle of February, the virus was raging in Wuhan, China, and wreaking havoc on tech supply lines. Apple pulled its March-quarter guidance a month before the first U.S. shelter-in-place order. For a time, almost all Apple retail stores around the world were closed.

With Tim Cook, 59, in charge, Apple hasn’t missed a beat. The company saw a surge of orders from its online store, and activity on the App Store has skyrocketed as consumers search for new ways to learn, read, and play. Under Cook’s watch, Apple has diversified its business, expanding aggressively in services and generating a huge hit product in AirPods. Anticipation is growing for the next generation of iPhones, due out this fall. In short, everything is working for Apple right now.

Apple hosted its first-ever virtual Worldwide Developers Conference this past week, with a nearly two-hour keynote by Cook. The conference showcased many new software features and highlighted Apple’s plan to wind down the use of Intel processors in Macs in favor of chips designed in-house. The conclave went off without a hitch, and analysts and investors loved it all, driving the stock to new peaks. So much for live events.

My take: The honor was diluted somewhat by the seven tech CEOs who also made the list:

Amazon’s Jeff Bezos, Netflix’ Reed Hastings, Nvidia’s Jensen Huang, Tesla’s Elon Musk, Microsoft’s Satya Nadella, Zoom’s Eric Yuan and Facebook’s Mark Zuckerberg.


  1. Romeo A Esparrago Jr said:
    $uperb, Mr. Cook!
    V for Victory (V-shaped)!
    W for Wow in case there’s a W-shaped recovery coming.
    It’s hazy here in Texas with the Saharan Dust Storm blanketing us, but looks like Mr. Tim has clear sights on the future.

    June 27, 2020
  2. David Emery said:
    I’m no fan of Microsoft, but Nadella’s performance turning around that lumbering and foundering ship has been amazing. I’d be hard pressed to choose between Jobs’ saving Apple and Nadella saving Microsoft as ‘greatest turnaround ever.’ Apple was on the brink of death, but Microsoft had so much inertia heading towards the rocks that made Nadella’s job a lot harder.

    Zoom’s CEO doesn’t deserve a place on that list. They’re more lucky than anything, without Covid Zoom would just be a case study in “rush to market with massive security holes.”

    The less said about Zuckerberg, the better. I think he’s probably beating out Larry Ellison for the biggest ego in Tech, but in all honesty that’s a heluva accomplishment.

    June 27, 2020
  3. Fred Stein said:
    Tim Cook belongs on the list of top CEOs of all time.

    June 27, 2020
    • Rodney Avilla said:
      “Tim Cook belongs on the list of top CEOs of all time.”

      He does, and he will. But that type of list only develops over time. As dust settles and more extensive and objective assessments are done, his name will remain at the top while other names may float down a few levels.

      June 29, 2020

Leave a Reply