Lower prices, increase font sizes, put heath apps forward and market them to aging boomers.
From a note to clients by analyst Toni Sacconaghi snagged by StreetInsider:
Bernstein analyst Toni Sacconaghi reiterated a Market Perform rating and $285.00 price target on Apple (NASDAQ: AAPL) on the belief that the Apple watch market opportunity could be 10x larger than it is today if the company begins to offer reduced but focused functionality at a lower price point.
He stated “We see an opportunity for Apple to offer a less expensive (say <$250), more focused, and easier to use/read (esp. for seniors) wearable that would be positioned as an essential health monitoring device, which could warn consumers about potential health issues (e.g., a hard fall, serious cardiovascular or circulatory issues, blood sugar levels, or maybe even coronavirus). We believe such a market could be huge (500M for continuous monitoring candidates, and potentially billions who might want to better track their health/key vitals)”.
Maintains Market Perform rating and $285 price target.
My take: As I write this, Apple is trading for $325. Just saying.