From the Financial Times’ “Apple accused of competition abuse over tracking apps” ($) posted Friday:
“In the past twelve months, Apple has taken several steps to completely disadvantage Tile, including by making it more difficult for consumers to use our products and services,” said Tile’s general counsel Kirsten Daru in the letter seen by the Financial Times.
“This is particularly concerning because Apple’s actions come at the same time that Apple both launched a new FindMy app that competes even more directly with Tile and also began preparing for the launch of a competitive hardware product,” the letter added.
Apple devices come with its tracking app preloaded into the iOS operating system, allowing users to locate people and other Apple products. The company is reportedly also working on a piece of hardware that will be attached to items like TV remote controls or bikes to track them in a similar manner to Tile’s square plastic tags — though using new ultra-wideband chip technology which analysts believe will provide a superior level of precision.
My take: Tile has reason to fear.