Is Apple stay-at-home or back-to-business?

Goldman Sachs’ “US Reopening Scale,” launched Thursday, divides the market in two.

From “Introducing the GS US Reopening Scale: Starting at 1 (Week of May 6)”:

As cities and states across the U.S. begin to reopen at different paces and with different processes in place, we’re introducing a new weekly series that will attempt to provide tools to measure the pace this reopening is happening by looking at a wide range of data from “Stay at Home” (food delivery, eCommerce, streaming media, grocery sales, etc.) to “Back to Normal” (commuting, box office, travel, etc.) and business activity (freight, housing, equipment sales, etc).

While there is economic data being used for this purpose (see Measuring the Impact of Lockdowns and Social Distancing on Global GDP) [$], we look to a broader set of high frequency sources (app downloads, point of sale, restaurant reservations, etc). We expect to expand and refine these data sets over the course of the coming weeks as more data becomes available and the profile of the reopening evolves.

My take: Interesting exercise. I’ll be keeping an eye.


  1. Keith Hope said:
    Is this ‘reopening’ scale/indicator accessible online? Link?

    May 7, 2020

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