Yesterday, Apple was briefly worth less than $1 trillion

It was a classic one-day story. Here are nine outlets that couldn’t resist:

My take: As I type this, Apple ‘s market cap is $1.054 trillion and Microsoft’s is $1.099 trillion.

8 Comments

  1. Jerry Doyle said:
    Yes, I was poised yesterday to nibble and ready to go but I waited because I got greedy. Now, today Apple is up $17. I suspect, though, we will test yesterday’s low again and when we do I will go in and not chance waiting for newer lows. Yesterday definitely was a “steal.”

    0
    March 24, 2020
    • Jerry Doyle said:
      From now until April 3, iTunes and App Store customers in the United States, Canada, Australia, Germany and a few other countries can get an extra 10 percent in store credit when adding up to $200 to their Apple ID (or the equivalent in local currency).

      This offer from Apple is timely when you think about it, since with more folks staying home it’s a good incentive to rent or purchase media content from the iTunes Store, or perhaps even take the plunge into a subscription to Apple Music, Apple Arcade, or Apple TV+, since you’re effectively getting a 10 percent discount on any spending up to $200 — provided of course you add the money to your account in advance.

      The funds are added as a credit balance on your account that can be used for all digital purchases from Apple. This not only includes individual purchases of things like apps, movies, TV shows, music, and books, but also any subscriptions that are billed through your Apple ID, including not only Apple’s own services like Apple Music, Apple TV+, Apple Arcade, and Apple News+ but also third-party subscriptions that are billed through iTunes and even in-app purchases.

      Here’s how to top up your Apple ID and take advantage of the bonus money that Apple is giving away right now.

      Open the Settings app on your iPhone or iPad.
      Tap your name at the top of the Settings screen.
      Tap iTunes & App Store.
      Tap your Apple ID at the very top of the next screen.
      Tap View Apple ID from the dialog box that appears.
      Authenticate using Face ID, Touch ID, or your password, as necessary.
      Tap Add Funds to Apple ID.
      The next screen should show the bonus offer. If it doesn’t that means it’s either not available in your country or you’ve already redeemed it once.
      Tap the amount you want to add, either a pre-set amount or “Other” for a custom amount. The bonus amount should be shown to the right.
      Confirm your payment with Face ID, Touch ID, or your password.
      Enjoy your free money.

      As noted, you’ll only be able to take advantage of this offer once, and it’s only good for up to $200 (which is the maximum you can add to your Apple ID in a single transaction anyway), so if you want the maximum $20 bonus you’ll need to put $200 on in a single transaction.

      On macOS Catalina you can find your Apple ID Balance prominently shown in the bottom left corner of the Mac App Store or by clicking on the Account menu in the Music or TV apps.

      1
      March 24, 2020
  2. Fred Stein said:
    Also a classic case the power of sensational journalism. This impacts short term investors who react to headlines rather than a company’s five year prospects.

    3
    March 24, 2020
  3. Gregg Thurman said:
    I watched “Absence of Malice” last night. Interesting underlying theme: Accurate but not the truth.

    This is how I would describe journalism as it is practiced in the real world, only too much isn’t even accurate.

    0
    March 24, 2020
  4. Thomas Larkin said:
    Today, Apple is once again violating the Law of Large Numbers.

    0
    March 24, 2020
  5. Gregg Thurman said:
    Just saw a “Senske” lawn care truck drive. Amid all the chaos we still want our lawns to look nice. Good for them.

    0
    March 24, 2020
  6. Greg Bates said:
    How do we know this is only. a one-day story? I am not confident. The Dow logged its biggest percentage gain since 1933–6 years before the Great Depression actually started to end… Maybe more than a one-day story?

    0
    March 24, 2020
    • Jerry Doyle said:
      @Greg Bates: Many WS professionals believe we will test new lows during the coming weeks. I suspect they are correct.

      1
      March 24, 2020

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