Only 2 iPhones, 4 iPad Pros, 5 MacBook Airs, 5 Minis per customer.
From MacRumors: “Apple Sets Purchase Limits on New iPad Pro, New MacBook Air, and iPhones”
Apple this week set purchase limits on its newly updated iPad Pro and MacBook Air models, its entire range of iPhone models, and the Mac mini on its online store in the United States and Canada, Europe, Asia, and several other regions.
The new MacBook Air and the Mac mini are limited to five orders per customer, for example, while the new iPad Pro is limited to two 11-inch models and two 12.9-inch models per customer. There is also a limit of two iPhone 11 Pro, iPhone 11 Pro Max, iPhone 11, iPhone XR, iPhone 8, and iPhone 8 Plus models per customer.
Apple commonly places purchase limits on products in some Asian countries to combat the gray market, such as the AirPods Pro, but these expanded restrictions could be an effort to balance supply and demand amid the COVID-19 pandemic.
My take: Kinks in the supply chain persist.
UPDATE: A reader writes to tell me my take is “absolutely wrong”:
This is to counter the gray market, Phil.
I agree; this is to keep the gray market in check. I had assumed that the gray market arose in response to some kind of shortage, but I could be wrong. Gene Muster reported Wednesday that delivery times for some iPhones and AirPods have shortened. He can’t say for sure, but he suspects it’s supply that has improved rather than demand that has weakened.