IDC: Apple iPads sprint in sluggish tablet market

As the global market shrank 0.6%, iPad shipments grew 22.7%.

From "Worldwide Tablet Shipments Continue to Decline in Q4 2019" posted Thursday:

The worldwide tablet market declined 0.6% year over year during the fourth quarter of 2019 (4Q19) as global shipments fell to 43.5 million units, according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. For the full year 2019, the tablet market shrank 1.5% year over year as global shipments totaled 144 million units.

Apple maintained its lead in the holiday quarter, growing 22.7% year over year. The new iPad launched last quarter accounted for nearly 65% of their shipments and helped the company gain share to 36.5% compared to 29.6% last year. As the company's product portfolio is moving more towards detachables, slate tablet shipments have been at an all-time low with a 79.3% decline.

apple idc ipad sprint

Click to enlarge.

My take: Ten years later, still No. 1.

Cue the video:



  1. John Butt said:
    That’s a minefield of interpretations on the IDC site. Interpreting their comment on Apple; “As the company’s product portfolio is moving more towards detachables, slate tablet shipments have been at an all-time low with a 79.3% decline.” in relation to Apple devices that got too hard for me, despite being a regular Apple Mac Book, iPad and iPhone buyer.

    February 2, 2020
  2. Romeo A Esparrago Jr said:
    In the SuperBowl of tablets, love seeing that Apple continues to score touchdowns.

    February 2, 2020
    • Romeo A Esparrago Jr said:
      Sorry, off topic but I think I just saw Eddy Cue with Paul McCartney at one of those Lux Boxes in the SuperBowl Game when FoxTV panned for celebrities in the audience. Anyone else see that?

      February 2, 2020
  3. Gregg Thurman said:
    Not me. I went with a friend to see “1917”. Intense is an understatement. Beautifully produced.

    February 2, 2020
  4. Fred Stein said:
    Wow. Once again we see Apple’s power, dominating Tablets, Watches, and wireless earbuds.

    February 3, 2020
  5. David Emery said:
    It’s my sense that the Android tablet ecosystem is the problem. I just don’t hear about compelling apps on Android to justify buying an Android tablet (as opposed to an Android phone)

    And because Android tablet hardware is “splintered”, there’s no single vendor who can make a big splash (like Samsung in phones) to grab the buyer’s attention.

    February 3, 2020
  6. Aaron Belich said:
    Ehhh, let’s not forget IDC’s terrible numbers from a year ago and how they were critically panned by Neil Cybert as being ridiculously low.

    February 3, 2020

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