Mark Duplass, who played producer Chip Black, told the Hollywood Reporter that Apple’s ‘The Morning Show’ was undone at first by the company’s penchant for secrecy.
“Something strange happened with this show,” explained the 43-year-old writer, director, producer and actor on the red carpet ahead of the L.A. premiere of Bombshell, in which he also stars. “I think Apple knows this now, but they didn’t do a very good job of welcoming critics into the process because they’re used to keeping their product secret. When you’re dealing with critics, you don’t keep secrets. The critics did not like that, and I think they lashed out a little bit.”
Fortunately for Apple, the buzz didn’t stick: The Morning Show has racked up three Globe nominations: best TV drama and acting noms for Witherspoon and Aniston.
“I’m of the opinion that nobody knows anything about what ultimately makes a show have legs and stick, and I’m glad that people are finally watching all the episodes,” Duplass adds. “Some shows just really stick the landing. This show sticks the motherf—ing landing.”
My take: Many factors contributed to the critics’ lukewarm reaction to the first three episodes, including the scribbling classes’ natural resentment of a big dog with bags of cash.