Why the critics panned Apple TV’s ‘The Morning Show’

Mark Duplass, who played producer Chip Black, told the Hollywood Reporter that Apple’s ‘The Morning Show’ was undone at first by the company’s penchant for secrecy.

From “Mark Duplass on How ‘Morning Show’ Rebounded from Lukewarm Reviews to “Stick the Motherf—ing Landing,” posted Jan. 3:

“Something strange happened with this show,” explained the 43-year-old writer, director, producer and actor on the red carpet ahead of the L.A. premiere of Bombshell, in which he also stars. “I think Apple knows this now, but they didn’t do a very good job of welcoming critics into the process because they’re used to keeping their product secret. When you’re dealing with critics, you don’t keep secrets. The critics did not like that, and I think they lashed out a little bit.”

Fortunately for Apple, the buzz didn’t stick: The Morning Show has racked up three Globe nominations: best TV drama and acting noms for Witherspoon and Aniston.

“I’m of the opinion that nobody knows anything about what ultimately makes a show have legs and stick, and I’m glad that people are finally watching all the episodes,” Duplass adds. “Some shows just really stick the landing. This show sticks the motherf—ing landing.”

My take: Many factors contributed to the critics’ lukewarm reaction to the first three episodes, including the scribbling classes’ natural resentment of a big dog with bags of cash.

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  1. Aaron Belich said:
    Good. Keep them in the dark and turn them, the critics, into regular people, not insiders. Take some of their power away.

    Let users decide for themselves if they want to watch something that may interest them. They are the ones paying for the service, and they can tell others if something is good or not. Others will hear them talking about it, good and / or bad.

    I don’t need a paid opinion piece telling me what I should and shouldn’t like. Welcome to hardware reviews 101.

    January 12, 2020
  2. Gregg Thurman said:
    There is just way too much agenda in “critics” reviews.

    Apple didn’t kiss anyone’s ass so they lashed. How impartial is that? Reminds me of the first episode The West Wing.

    January 12, 2020
  3. David Emery said:
    Anyone else reminded of the quote from Palm’s CEO: “We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.”

    p.s. the rest of the quotes from 2007 are also pretty funny: https://gizmodo.com/top-5-assclown-iphone-quotes-in-2007-5416781

    January 12, 2020
  4. Dan Scropos said:
    Hollywood is generally a giant think tank of immorality that demands conformity. Screw them.

    January 12, 2020
  5. Turley Muller said:
    94% audience score versus 63% for the critics. Huge disparity- but the audience is the only one that counts. Apple could not care less about the critics, likely fueling more negativity. So be it. Good for them.

    January 13, 2020
  6. Kirk DeBernardi said:
    Now that streaming has become “a thing” and with merely the depth and breadth of what’s offered, the end-consumer buzz and attitude about programs is what will eventually make or break a show. The critics corral won’t matter much anymore.

    The better argument is the fact that there is so much for everyone’s plate and the ability to watch anywhere at any time simply ramps up the opportunity for consumption and even the least watched programs STILL can have modest success in a “big enough” world audience.

    In others words, total consumption matters — not critics.

    January 13, 2020

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