Davidson: Apple’s credit card is its ‘big story’ this season

7 Comments

  1. John Blackburn said:

    His hand-waving means little without more detail on how he believes Apple’s “financial push” helps its business. He mentions “3% back” but not the restricted qualifying purchases, and says the card allows better financing on iPhone purchases while also saying that Apple’s looking to move beyond the iPhone.

    Is he saying Apple’s minuscule rake on card purchases are going to move the needle? We don’t know, because he really didn’t say much at all. The vague references to health initiatives and proprietary video content were a fitting close to blather masquerading as analysis.

    0
    November 30, 2019
    • Dan Scropos said:

      The Apple Card lives within your wallet app, which lives within your iPhone. The Apple Card is really an iPhone accessory. More importantly, it’s also a near guarantee that Apple Card holders will purchase another iPhone.

      Apple Card is seemingly more important than a typical accessory with a finite life, which are subject to competition creating a better product (which they seldom also). Matching rewards is simple.

      Most importantly, Apple has hurdled a tremendous psychological barrier with its customer base and entered their financial realm. Cultivating this financial relationship will be the second most important thing they ever do. Health will be first. Tim Cook’s Apple is really looking at what is most important in peoples’ lives, and those are health and finances. Anyone that doesn’t think he’s the right guy to run Apple is sadly mistaken.

      6
      November 30, 2019
  2. Jerry W Doyle said:

    I am as excited today about the future of Apple as when I first tasted the forbidden fruit as a young man. I see no end to Apple’s rise. It is in many ways similar to the growth of Amazon, but a growth pattern lined with high margins. Apple has a multiplicity of new revenue streams coming online that changes not just the way we carry on our daily activities of living, but altering how we go about doing so. What we get from Amazon is predictable. What we often get from Apple is our need of preparing ourselves for the unpredictable. Concomitantly, Apple is making the world more globally interconnected guaranteeing itself a role forward in elevating the masses of the world. Anyone who believed innovation at Apple passed with Steve Jobs has been proven wrong. Apple continues down a path of revolutionary era of surprise and innovation. When you invest in Apple, and even more so when you are an Apple analyst attempting to value its stock share price, you need to learn to think and act like a revolutionary. Companies who don’t act similarly have a fitting name to describe such a shortcoming: victims.

    3
    November 30, 2019
    • Richard Weathered said:

      @ Jerry W Doyle

      It’s stealth innovation, the analysts can’t or don’t want to see it.

      0
      November 30, 2019
  3. Gregg Thurman said:

    Wow, an article without geopolitical implications. Thanks PED.

    3
    November 30, 2019

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