58 percent of U.S. adults are planning to give a pair this holiday season.
From a press release that landed on my desktop Friday:
As technology plays an increasingly large role in our lives, it is no surprise that it also features prominently under the Christmas tree. According to the Consumer Technology Association, 74 percent of U.S. adults plan to buy at least one tech gift this year, spending an estimated total of $97.1 billion on technology this holiday season (October-December).
As our chart illustrates, tech gifts range from big ticket items such as laptops or smartphones to smaller, more affordable things such as activity trackers or digital media streaming devices that connect to a TV set. Headphones and earbuds are the most popular tech gift this year with 58 percent of U.S. adults planning to give a pair away.
My take: The new AirPods I gave myself are coming next week.