Apple issues Austin press release, leaves Trump out of it

From Apple Newsroom: Company Breaks Ground on New Campus, Begins Production of All-New Mac Pro.

Apple today announced the start of construction on its new campus in Austin, Texas, as part of its broad expansion in the city. At a production facility just a short distance away, Apple is preparing to ship the all-new Mac Pro to customers starting in December.

“Building the Mac Pro, Apple’s most powerful device ever, in Austin is both a point of pride and a testament to the enduring power of American ingenuity,” said Tim Cook, Apple’s CEO. “With the construction of our new campus in Austin now underway, Apple is deepening our close bond with the city and the talented and diverse workforce that calls it home. Responsible for 2.4 million American jobs and counting, Apple is eager to write our next chapter here and to keep contributing to America’s innovation story.”

My take: Lots more where this came from, including the first photo of U.S. workers assembling Mac Pro cheese graters, a map of the 19 states making MacPro components, and a plan to plant thousands of trees spanning over 20 varieties native to Texas. There was plenty of room, if Apple wanted to mention today’s scheduled Presidential visit.

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3 Comments

  1. Michael Thompson said:
    Apple is building or seeking campuses all over the country.

    So far the current list of cities that Apple is either building a campus or actively seeking a very large space to house a campus are:

    1. Austin

    2. San Diego: https://timesofsandiego.com/business/2019/03/06/apple-raises-planned-hiring-at-new-san-diego-campus-to-1200/

    3. Seattle: https://patch.com/washington/seattle/apple-make-significant-expansion-seattle-mayor

    4. NYC: https://appleinsider.com/articles/19/08/15/apple-searching-for-750000-square-feet-of-manhattan-office-space

    5. Culver City: https://labusinessjournal.com/news/2018/dec/13/apple-employ-1000-new-culver-city-office/

    6. Portland: https://katu.com/news/local/apple-will-build-new-campus-in-austin-expand-operations-in-portland-and-other-cities

    7. Boulder: https://www.builtincolorado.com/2018/12/14/apple-boulder-tech-office-expansion

    8. Boston: https://appleinsider.com/articles/18/12/20/apple-looks-to-lease-space-in-new-mit-building-at-bostons-kendall-square

    9. Pittsburgh: https://www.post-gazette.com/business/2014/09/09/Apple-seeks-to-expand-its-presence-in-Pittsburgh/stories/201409090075

    I’m sure that there are more as well. Apple can clearly run its current operations out of the cities and office buildings that they currently have. However, Apple is significantly increasing its presence and its operational expenses nationwide. Why?

    There can be only one answer, Apple anticipates massive future revenue growth and will need additional employees and offices to service their growing business. They wouldn’t waste shareholder money by increasing their footprint and costs for no good reason.

    Short-term we might be overbought, but our future has never been brighter and thus those that bet against us, will continue getting destroyed like that recently departed idiot bear. Likely still lurking and likely still losing.

    0
    November 20, 2019
  2. Jerry W Doyle said:
    “…. Each Mac Pro travels a distance of 1,000 feet along the production line, …”. Wow! That 3 1/3 football fields long. I would love to tour the facility.

    “…. Apple is on track to reach its 2018 commitment of contributing $350 billion to the US economy by 2023, and will spend $30 billion in capital expenditures during that same period. The company supports 2.4 million jobs across the US, including 450,000 manufacturing and operations jobs and 90,000 direct employees in all 50 states.” Wow! Take that information to Congress! More important, create a public relations campaign to spread that gospel to the American people.

    My take: wish Steve was here to see it all.

    1
    November 20, 2019
  3. Kirk DeBernardi said:
    Look sharp and think different.

    He is there.

    ; – )

    2
    November 21, 2019

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