The Mac accounted for 86% of Apple’s revenue in 2000. Today that’s less than 10%.
From Felix Richter’s “The Mac Plays a Supporting Role at Apple” posted Wednesday on Statista.com.
Confirming earlier reports, Apple unveiled the long-rumored new 16-inch MacBook Pro on Wednesday. The first major update to the MacBook Pro line in three years features a slightly bigger and sharper screen than its 15-inch predecessor, adding louder speakers, better microphones and an improved keyboard to the mix. Starting at $2,399, the 16-inch MacBook Pro comes with a similar price tag as the 15-inch version that it’s going to replace. The fact that the new member of the MacBook family was announced rather unceremoniously via press release speaks volumes of the role that the Mac is playing at Apple in 2019: a supporting role to the main act – the iPhone.
In the recently ended fiscal year 2019, the company formerly known as Apple Computer generated $25.74 billion in revenue selling what it was originally named after: computers. And while that makes Apple’s Mac business of 2019 roughly four times as large as it was at the turn of the century, selling laptops and desktop computers has never been less important to the company’s overall success as it currently is. Mac sales may have quadrupled over the past two decades, but Apple’s total sales increased more than 30-fold over the same period.