The Dediu-Munster tapes: No. 5 How Apple chose to disrupt health care

“It’s the vector I would have chosen… You’re creating data that the user owns.” — Horace Dediu

This is the fifth of eight video clips extracted from a conference recorded live on Oct. 4, 2019 using a beta version of Teooh, an avatar-based virtual event platform backed by Munster’s Loup Ventures.

Apologies for the glitchy software and crackly voices.

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  1. Gregg Thurman said:
    I’m finding the avatar images distracting, not to mention the quality of the sound. Where’s the value proposition of the technology?

    October 9, 2019
    • Fred Stein said:
      Thank you. I agree. Reminds of Second Life by Linden Labs. Plus they actually labeled the speakers incorrectly.

      Back to the topic, Apple and Health, we will likely see much more from Apple. Just as Apple Pay has expanded, so will Apple in Health.

      October 9, 2019
  2. Jerry W Doyle said:
    Katy Huberty remarked several months past that Healthcare in the USA is a 3 1/2 trillion dollar industry. That figure is most impressive. Little doubt she has access to volumes of information and data on this subject. My figures, though, show the health and social care industry in the USA is the fourth largest with a GDP value added of $1.136 trillion and represents 8 percent of the national GDP. America’s spending on healthcare per capita is the largest in the world at $8,608.

    I monitored closely workers involved in Home Health and Hospice Care to see where the Apple Watch could functionally play a critical role. I could write a compendium on that subject.

    I’m extremely confident Apple has the ability, ingenuity, technological prowess along with the R&D resources to be an integral player in disrupting the health and social care industry to become more efficient and cost beneficial to consumers.

    Apple is working with commercial insurers such as Aetna, as well as life insurers such as John Hancock, as part of their programs to help members access an Apple Watch.

    We learned this week where another in a series of health providers are providing Apple Watches to their subscribers who need them. “Devoted Health” says it is the first Medicare Advantage plan to offer Apple Watch as a benefit to its members. Its marketing materials show that it will help members pay for the cost of the device up to $150.

    Apple is in talks with a number of health insurers to cover the Apple Watch, but this represents an early move into the senior market. Over 20 million Americans above the age of 65 and growing, are currently enrolled in a Medicare Advantage program. For Apple, working with Medicare Advantage plans offers a humongous potential to boost the Apple Watch device sales because seniors are increasingly adopting smartphone technologies and therefore, might be interested in a smartwatch.

    Apple has been courting this population by introducing features and services that are intended to be beneficial to older users, such as fall detection and heart health monitoring. This population only is going to grow larger with the perpetual advancements in medical science, new and innovative rehabilitation technologies along with the continued proliferation of new designer drugs people are living longer and more productive lifestyles. “Wearables” will become an intrinsic body part of humans during their daily activities of living. Offering Apple Watches as a fitness benefit might be a way to sign up and retain members interested in staying active later in life, where there are proven benefits to healthy eating and exercise.

    I believe with deep conviction that Apple will play a premier role in health and social care by offering new, unique and innovative solutions to medical service providers, insurers and to government for finding new methods to provide higher quality of care and services at “reduced costs.” This new role will drive increased revenues for Apple benefiting not just consumers of its services, but shareholders too.

    October 9, 2019

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