Among 9,500 U.S. teens surveyed, 83% have an iPhone, 20% an Apple Watch.
From a note to clients by analyst Michael Olson that landed on my desktop Tuesday:
Apple’s share of smartphone ownership was flat in the Fall-19 Piper Jaffray Taking Stock With Teens survey. Of >9,500 respondents, 83% have an iPhone, the highest percentage we have seen in our survey. The iPhone may have room to move higher, however, with 86% of teens anticipating their next phone to be an iPhone, tied for the highest ever in our survey (flat from Spring-19). Android was the runner up with 10%, up from 9% in the spring. The Apple Watch was the top smartwatch among teens, garnering 20% share, with the Samsung Gear next on the list at 2%. 23% of teens plan to purchase an Apple Watch in the next six months, up slightly from 22% in the spring. Overall, we view the survey data as a sign that Apple’s place as the dominant device brand among teens remains well intact.
Maintains Overweight rating and $243 price target.
My take: This is Piper Jaffray’s 38th semi-annual Taking Stock With Teens report. Like past surveys, it seems skewed to the relatively well-heeled. These teens estimate they spend, on average, $2,400/year.