Steve Dowling’s farewell to Apple

Tim Cook’s handpicked VP of communications—and my favorite PR guy—is leaving.

Here’s how he said goodbye (from Kara Swisher at Recode):

After 16 years at Apple, countless keynotes, product launches and the occasional PR crisis, I’ve decided that the time is right for me to step away from our remarkable company. This is something that has been on my mind for a while, and it came into sharp focus during the latest — and for me, last — launch cycle. Your plans are set and the team is executing brilliantly as ever. So, it’s time.

Phil [Schiller] will be managing the team on an interim basis starting today, and I’ll be available through the end of October to help with the transition. After that, I plan to take a good, long stretch of time off before trying something new. At home I have a supportive, patient spouse in Petra and two beautiful children blossoming into their teen years. I‘m looking forward to creating more memories with the three of them while I have the chance.

My loyalty to Apple and its people knows no bounds. Working with Tim and this team, accomplishing all we have done together, has been the highlight of my career. I want to thank you for your hard work, your patience and your friendship. And I wish you every success.

I will always bleed six colors.


My take: I always liked Dowling, even when he was chewing me out. I wondered when I read his memo to staff whether the timing of his departure had anything to do with seeing his name on Jerry Nadler’s email hit list.

I had to ask. I didn’t expect an answer. Then my phone rang. It was Dowling, asking, as usual, if we could go off the record.

What a pro. The place won’t be the same without him.

See also: Apple in Jerry Nadler’s crosshairs


  1. Fred Stein said:
    Steve Dowling’s resignation shows us how to do it.

    September 18, 2019
  2. Gregg Thurman said:
    There’s no doubting that his retirement was his idea, and had nothing to do with his working relationships at Apple.

    In other words a lawyer didn’t write it.

    Good luck Steve, and thanks.

    September 18, 2019
  3. Ralph McDarmont said:
    Your thoughts toward Dowling are kind and gracious. No surprise to me. Steve is Pure Apple and it is cool to see a wordsmith complementing a wordsmith.

    September 18, 2019

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