With checklist in hand, looking for rumors confirmed and out-and-out surprises. All times Eastern.
And that’s a wrap. Lots of stuff, not many surprises. Apple Arcade launch, new iPad, Watch series 5, three new iPhones. Apple shares down less than a point. Not bad for an iPhone event.
Oh, by the way, no sign of the rumored Tile killer.
Now back to the campaign trail.
2:40 Tim Cook starts wrap-up.
2:35 Tim introduces Deidra O’Brian for retail update. Apple Watch Studio, mix and match your own watch and band.
Sept. 20 Apple Fifth Ave reopening. Largest store now?
2:16 Phil Back to talk cameras. Telephoto, wide, ultrawide. Gallery of pro photos. These have become standard fare, good as they are.
Coming this fall: Deep fusion. (not on checklist) Low to medium light. 9 images fused pixel by pixel for low noise.
Demo of pro editing/filming tool. Filmic.Pro.
Video. Love these manufacturing shots.
Start at $999, iPhone 11 Pro Max $1099. Available Sept. 20. Xr $499 and iPhone 8 $399
2:08 Tim back to intro three-camera iPhone 11 Pro, one of variation of names rumored in advance. Phil Schiller in green shirt. Gushes over finishes. Midnight green. Very pro space gray, etc.
5.8 and 6.5 inches.Specs galore and lots of nits to pick. Super Retina XDR display. (Not a Jobsian name).
More A13 bionic detail. Drilling deeper. “Best machine learning platform on any platform.” Fighting words for Google?
1:48 iPhone 11. On checklist, needless to say. 99% customer sat. Video. Two camera iPhone 11, as rumored, update of iPhone 10R. [Getting notifications from Apple, with pointers to press releases. https://www.apple.com/newsroom/] Ultrawide lens. Optical 2X zoom out. Semantic rendering for subject lighting. Night mode for shooting in dark. Demo froze at the end.
Sound on Apple TV crapping out. Still OK on laptop. Missed a few words. Slofies (slow-motion selfies) is new to me.
A13 bionic is, I expect, a really big deal.
Demo: Pascal’s Wager, first–person slasher. Intense graphics.
Battery life: 1 hour more than iPhone 10R.
1:45 Tim shows another video of Watch. Good ad. This will sell watches.
1:38 Movie of watch. Dancer with lights. Series 5, with always on watchface. This was rumored. LTPO display. Supper efficient, apparently. Same 18 hour battery life. Time, workout metrics.
Built-in compass. Rumored? I don’t remember. Latitude and Longitude. International emergency calling. Aluminum, Stainless. Titanium is new. Ceramic.
Start at $399 GPS. $499 for cellular. In stores Sept. 20. Series 3 is $199.
1:29 Apple Watch. On the checklist. Video of lives saved.
1:21 Now iPad. iPadOS was on the checklist. 1 million apps. Joz, a pretty funny guy, to the stage. 7th gen iPad was on the list, I think. 10.2-inch display. 2X faster than top selling PC. Recycled aluminum. Starts at $329. $299 for schools. Seems cheap to me.
1:14 Apple TV+ intro by Cook. As expected. Trailers viewed 100 million times. Trailer of See. Game of Thrones without sight.
First shows available Nov. 1 [that’s news], launching 100 countries. $4.99 per mos. is half of rumored price [new]. First year free when you buy Apple hardware [new].
1:05 Apple Arcade was on the checklist. Filling in the details. Sample games. Frogger and underwater explorer not working for me, but why should they? I’m not the target audience.
Starts Sept. 19, lots of countries. $4.99 per mos. as expected. One mos. free trial.
1:04 Dogs fed.
1:03 Tim Cook promising truly big announcements.
1:01 Movie on screen. Whining dog in the room.
12:57 Hey, this is pretty comfortable way to cover an Apple special event.