Apple’s one more thing: We can dream, can’t we?

With all the rumors swirling around Tuesday’s event, what could Apple still have up its sleeve?

The last paragraph of The Verge’s comprehensive “Everything to expect from Apple’s iPhone event”:

Apple, more than any other company, loves to break out surprises at its events. Could there be new iPads, which Apple traditionally holds for a separate October event? A reveal of the long-rumored AR glasses the company has been said to have in the works? A new, cheaper HomePod? Noise-canceling AirPods? On-ear, Apple-branded headphones? The triumphant return of the AirPower charging pad? Anything’s possible to show up when Apple takes the stage, so stay tuned.

My take: Looking for a reason to be disappointed? Now you’ve got six.

16 Comments

  1. Jamie McDaniel said:

    Out of left field prediction. The colors in the “By Innovation Only” invite are tints for the next wearable – Apple sunglasses.

    1
    September 8, 2019
  2. Michael Thompson said:

    One day in the not too distant future during one of these events, Apple will unveil a few Apple Cars, which will throw the multi-TRILLION in annual revenue car business for a loop. Many will scoff about Apple entering the low margin car business, somewhat like Steve Ballmer did about the MOST successful consumer product of all-time, the iPhone.

    However, the margins that Apple will achieve in the car business by not doing business the way that the other car manufacturers do business, will take our revenue and earnings to the next level.

    Every major car manufacturer has revenues north of $100 billion and some have revenue higher than $250 billion.

    Winners will buy Apple stock and hold Apple stock for the long-term (decades).

    2
    September 8, 2019
    • John Konopka said:

      The industry as a whole may be low margin, but are all individuals seeing low margins?

      0
      September 8, 2019
    • S Lawton said:

      ” Many will scoff about Apple entering the low margin car business, somewhat like Steve Ballmer did about the MOST successful consumer product of all-time, the iPhone. ”
      Funny what a change in management can do. Microsoft is now a 1,06 Trillion dollar company

      2
      September 8, 2019
  3. Gregg Thurman said:

    “However, the margins that Apple will achieve in the car business by not doing business the way that the other car manufacturers do business, will take our revenue and earnings to the next level.”

    If, and I emphasize the IF, Apple gets into the auto biz, I see a dealer network (wholly owned by Apple) much like the Tesla network. Inventory will not be large at each facility (keeping costs down). Instead, there will be representative models from which buyers will purchase made to order vehicles.

    Custom order today, take delivery in 2 – 3 weeks. That’s Apple’s way.

    1
    September 8, 2019
    • David Drinkwater said:

      2-3 week lead time on a *CAR*? I highly doubt that – and I would almost fear it!

      0
      September 8, 2019
      • Michael Thompson said:

        @Gregg The significant cost savings and better margins that Apple will achieve will occur via contract manufacturers. Apple doesn’t want all of the horrible fixed costs that the other car manufacturers have: massive employment costs, factories, warehouses, pensions, insurances, and on and on.

        We just want to pay a set price per unit manufactured and Apple will offer a fixed NO NONSENSE price to the consumers. As usual, trade-in values and more will make the Apple Car a no-brainer. The car industry won’t be the same after Apple enters it.

        I just bought a top of the line BMW with all of the bells and whistles. It’s an amazing car that literally drives itself, but BMW GPS navigation compared to Apple Maps is a joke. The car companies are in for a very rude awakening. Apple will bring hardware and software know how that will endanger their businesses. So be it.

        0
        September 8, 2019
  4. Aaron Belich said:

    If Tesla was owned by Apple and offered that typical Apple integration, we’d have at least two for the family. .

    My next vehicle will likely be a Tesla as I’ve yet to have a friend that has anything bad to say about theirs. The only thing that would put a kibosh on that is an Apple Car announcement.

    0
    September 8, 2019
    • Michael Thompson said:

      The only way Apple will buy anything from Tesla, will be after Tesla files for bankruptcy and they assuredly will, it’s only a question of when.

      0
      September 9, 2019
    • Michael Thompson said:

      Your warranty with Tesla will be worthless because they will be bankrupt in under 5 years. You can only burn through cash and tap equity/debt markets for so long before you’re done.

      The more cars that Tesla sells, the more money that they lose. Not a great business model.

      Apple will buy assets from Tesla for pennies on the dollar out of bankruptcy.

      0
      September 10, 2019
  5. Fred Stein said:

    While we’re all having fun with speculative ideas, there is another way to enter the ‘car’ biz, which is already being discussed publicly. Fully autonomous rides on demand. For ride sharing, the driver is the largest cost item. This will happen with or without Apple. It will take quite a while though.

    Apple focuses on health as Tim Cook has said publicly several times.

    1
    September 9, 2019
    • John Konopka said:

      There are huge opportunities in the health field, both for us and for corporations.

      Imagine the improvements in health care made possible with more sensors in the Watch and health records well organized. Apple and others can get good profits offering new kinds of support. We get better health care as researchers have more useful data to work with. This could be much bigger than autonomous cars.

      0
      September 9, 2019

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