Apple’s Tags expected to Sherlock* Tile (video)

Rene Ritchie puts it all together in a 10-minute walk-up to next week’s Apple event.

Cue the video:

*Sherlock (verb, colloquial): To build a native feature that renders a third-party app or product useless. See Sherlock.

My take: I’ve gone through several generations of Tiles, and gifted quite a few. Watching this product category closely.


  1. David Emery said:
    I’m surprised Apple hasn’t subsumed “Default Folder” after all these years!

    September 6, 2019
  2. Robert Paul Leitao said:
    Tags fully integrated into the Apple user experience? Absolutely. I will also be buying them, using them and giving them as gifts. The question is: How many can be supported on a per user basis (if there is a practical limit)?

    September 6, 2019
  3. Fred Stein said:

    I’m hard of hearing so Tiles, even the new louder version, don’t always help. Apple’s solution will provide much more than an audible. Plus my Tile pings my phone accidentally when the Tile is pushed against a key on my key chain. Not good.

    Rene is right about the iPhone 11’s camera, which is much more useful than 5G at this time. Classic Apple move, to follow their vision while the others chase the next big thing before it’s ready.

    September 6, 2019
  4. John Konopka said:
    I’m often conflicted on saying something was Sherlocked by Apple. In the case of the flashlight it seemed like such an obvious thing for Apple to do. They make the light. They make the OS. Adding a button to turn on the light was certainly in their wheelhouse. The same with Sidecar.

    Adding something like Tile is a bit more of a grey area. If they can add something like AR to this that is definitely within their area of expertise. It would be awesome to hold up an iPad, look at your living room and see a blinking icon showing the location of something.

    September 6, 2019

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