From Caleb Silver’s “The New Apple Credit Card is Built for Stickiness,” posted Wednesday on Investopedia:
“Simplicity, transparency and privacy are at the core of our consumer product development philosophy,” said David M. Solomon, chairman and CEO of Goldman Sachs in Apple’s press release. “We’re thrilled to partner with Apple on Apple Card, which helps customers take control of their financial lives.”
There is that ‘control’ word again. In March’s media show in Cupertino, several executives from Apple kept mentioning that users don’t want to jump around from app to app and device to device, to enjoy their experiences. They want convenience and they want it in their hands. Apple has revolutionized the way we use our hands over the past decade. With the average user touching their phone hundreds of times a day and spending as many as four hours looking at it, the iPhone is the stickiest of products. The new Apple Card just made it even more so.
My take: Sticky screens? Not the most appealing image. But he’s on to something.