CIRP: The iPhone that flopped 'dominates' Apple's U.S. sales

Those trade-in deals that Apple sweetened last fall didn't hurt.

From New Phones Reflect Earlier Trends, ASP Declines, posted Wednesday by Consumer Intelligence Research Partners:

“iPhone XR continues to dominate US iPhone sales,” said Josh Lowitz, CIRP Partner and Co-Founder. “It remains the best-selling individual model again this quarter, after launch early in the December 2018 quarter. In the US, the newest iPhone models sold about as well as the newest models a year ago, at about 60% of total sales. Based on these trends, we estimate an Average Selling Price of around $800, a decrease from the previous quarter.”

My take: Remembers these headlines?

Just sayin'.

See also: CIRP: The iPhone XR killed in the U.S. last quarter


  1. David Emery said:
    It’s interesting how -widely distributed- the sales are across iPhone models. I would have expected more dominance by the newest models, but even the 6s sells pretty well, apparently.

    April 25, 2019
  2. Robert Paul Leitao said:
    Currently the XR is the most popular handset and for good reason. The model has the A12 Bionic chip with a 6.1” display and it’s offered for a few hundred dollars less than the current flagship handsets. Nearly 60% of US iPhone sales are models released last fall. In my view, this is more important for consumers and the platform than which of the three new models is the most popular. The A12 SOC will handle just about anything developers and Apple throw at the devices in terms of apps and services over the next few years.

    iPhone sales volume will rise as consumers see a conspicuous benefit to the purchase of new handsets. This is likely to occur with the release of 5G models in the fall of 2020. In the meantime, consumers purchasing any of the three new handsets toady will enjoy more than satisfying performance and high resale values when it’s time to trade-in the handsets.

    April 25, 2019

Leave a Reply