From “The World’s Most Popular Email Clients” posted Tuesday on Statista:
With 1.5 billion users, Gmail has grown into one of Google’s most successful products and one of the most popular email clients in the world. According to data published by email analytics firm Litmus, Gmail is only beaten by Apple’s native iPhone email app in terms of usage. According to Litmus’ analysis of 834 million email opens worldwide, 26 percent of those emails were opened within Gmail, while 28 percent were opened in the iPhone email client.
Click to enlarge.
My take: Who knew? Given the scale of Google’s installed base, I would have bet on Gmail.
FOR MORE: See Edmund Lee’s Media Companies Take a Big Gamble on Apple in Wednesday’s New York Times.
That’s too hard to believe, however Apple devices all last a lot longer than almost anything else so maybe it’s driven by the second hand markets.
There may be a bias growing as emails trend more to an older age group who may prefer Apple. Many young people are abandoning email
I’m gonna fire whichever copyeditor let that stinker through,.
If the report was based on platform regardless of hardware, then the list would look like this.
#1 Apple’s Apple Mail 45%
#2 Gmail 26%
#3 Outlook 11%
#4 Yahoo! Mail 7%
#5 Google Android 2%
#6 Samsung Mail 2%
#7 Thunderbird 1%
#8 Other 6%
This means that Apple Mail is being used by 45% of all those opening an email, while all others represent 55%. I think this report depicts the expanding base of iPhone/iPad/Mac users (regardless of quarterly unit sales) over Android and Windows users very well.
What I found most interesting is that Gmail, Yahoo! Mail and Samsung Mail all lost marketshare (combined 1.32%) month over month, while Apple’s Mail gained .21%.
This is another case of the publisher’s report title does not match the data being reported, and in so doing benefits Gmail marketshare comparison and detracts from Apple Mail’s dominance.
And it supports the notion the iPhone sales is a poor proxy for Apple’s long-term viability.
Corporate runs Outlook email but on my company supplied iPhone I read emails with Apple’s iOS email app.