Apple vs. Google: Guess whose mail client is more popular

From “The World’s Most Popular Email Clients” posted Tuesday on Statista:

With 1.5 billion users, Gmail has grown into one of Google’s most successful products and one of the most popular email clients in the world. According to data published by email analytics firm Litmus, Gmail is only beaten by Apple’s native iPhone email app in terms of usage. According to Litmus’ analysis of 834 million email opens worldwide, 26 percent of those emails were opened within Gmail, while 28 percent were opened in the iPhone email client.

apple mail google

Click to enlarge. 

My take: Who knew? Given the scale of Google’s installed base, I would have bet on Gmail.

FOR MORE: See Edmund Lee’s Media Companies Take a Big Gamble on Apple in Wednesday’s New York Times.


  1. John Butt said:
    28+9+8 is 45% of all emails are answered on Apple devices?

    That’s too hard to believe, however Apple devices all last a lot longer than almost anything else so maybe it’s driven by the second hand markets.

    There may be a bias growing as emails trend more to an older age group who may prefer Apple. Many young people are abandoning email

    April 3, 2019
  2. From old-friend-of-the-blog Gregg Thurman:

    If the report was based on platform regardless of hardware, then the list would look like this.

    #1 Apple’s Apple Mail 45%
    #2 Gmail 26%
    #3 Outlook 11%
    #4 Yahoo! Mail 7%
    #5 Google Android 2%
    #6 Samsung Mail 2%
    #7 Thunderbird 1%
    #8 Other 6%

    This means that Apple Mail is being used by 45% of all those opening an email, while all others represent 55%. I think this report depicts the expanding base of iPhone/iPad/Mac users (regardless of quarterly unit sales) over Android and Windows users very well.

    What I found most interesting is that Gmail, Yahoo! Mail and Samsung Mail all lost marketshare (combined 1.32%) month over month, while Apple’s Mail gained .21%.

    This is another case of the publisher’s report title does not match the data being reported, and in so doing benefits Gmail marketshare comparison and detracts from Apple Mail’s dominance.

    April 3, 2019
  3. Fred Stein said:
    A lot of Android phones are used as “touch screen feature phones” That is the only explanation for data presented.

    And it supports the notion the iPhone sales is a poor proxy for Apple’s long-term viability.

    April 3, 2019
  4. John Konopka said:
    Possibly there is more business use of iOS and workers tend to use email more?

    Corporate runs Outlook email but on my company supplied iPhone I read emails with Apple’s iOS email app.

    April 3, 2019

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