Counterpoint: Apple's AirPods still rule the ears

No one comes close, though second-tier brands have started to gain.

From Counterpoint Research's Global True Wireless Hearables Market Reaches 12.5 Million Units in Q4 2018, posted Thursday:

In terms of brands, Apple was the clear leader with a 60% market share. However, its share was dented as customers waited for the new generation of AirPods, scheduled for launch in Q1 2019. The strong performance of second-tier brands, such as JLab and QCY, also had a negative impact on Apple’s market share.

counterpoint airpods Q4 2018

counterpoint airpods q4 2018

My take: Even before the release of AirPods2, Apple was killing it.


  1. David Emery said:
    A thought on the article headline: Was anyone else expecting an alternative view to PED’s article on Horace Dideu’s article on AirPods? All I could think of was the old “Point/Counterpoint” on ’60 Minutes’, and then of course the Saturday Night Live parody!

    March 29, 2019
  2. Fred Stein said:
    Oh it gets better. With those numbers, no one can invest in the chips with any reasonable ROI to match what Apple has. Apple will expand their lead over time.

    Hopefully Apple will get Siri to work well enough that speaking and hearing becomes a viable UI.

    March 29, 2019
  3. Dan Scropos said:
    “… impact on Apple’s market share.” Apple’s addressable market doesn’t move in tandem with new lower end offerings. They’re a high end brand. I’ll worry when folks under the iOS umbrella, or other high end buyers, start buying competitor offerings.

    March 29, 2019
  4. Atul Barry said:
    As much I’m excited about Airpods, and bought the ver 1.0, they just don’t fit me well and slide off soon enough. I had to settle for the Bose, which have plastic earhooks.

    I was hoping Apple would address this isuue with AP2, but it seems they haven’t.

    Sad, for me!

    April 2, 2019

Leave a Reply