Split screen Monday: Apple vs. Mueller

Look who’s stolen Tim Cook’s spotlight.

One month after Robert Mueller came out of retirement to investigate Russian interference in the 2016 election, Jamie Erlicht and Zack Van Amburg were hired from Sony to run Apple’s original programming operation.

It’s coincidence that the two efforts—each nearly two years in the making—have come to a head within 24 hours. But for someone like me, who’s been following both stories obsessively, the news that dominating the national conversation this morning is a distraction.

My take: It’s hard—very hard—but I’ll do my best to resist. Next stop: Apple Park.

Apple’s livestream is scheduled to start at 10 a.m. Pacific, 1 p.m. Eastern. Click here to watch the show.

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  1. David Emery said:
    Relatively disjoint audiences, at this point.

    March 25, 2019
    • “Relatively disjoint audiences, at this point.”

      Don’t know about that. Brian (“Reliable Sources”) Stelter is coming to the Steve Jobs Theater today with a whole CNN crew. It will be interesting to see how much airtime they get from the network this afternoon. By then, CNN’s audience may ready for some comic relief.

      Meanwhile, someone on Seeking Alpha made the point that judged by its immediate impact on Apple’s bottom line, Apple’s original content is getting way more attention from Wall Street than it deserves.

      March 25, 2019
      • Turley Muller said:
        That’s a good point. Especially if the video content is gratis with a purpose to sell 3rd party content. Any financial impact will take some time. Some are viewing this as comparable to NFLX. But, then you have others that are highly skeptical. Polar extremes. Akin to the Mueller investigation- and likely there will disappointment over Apple’s announcements today.

        March 25, 2019
  2. Fred Stein said:
    Apple will reveal potential for the future. That matters.

    March 25, 2019

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