More Apple deck clearing: Two new iMacs

Look for a lot of headlines with the adverb "finally."

From Mashable's "Apple finally updates iMacs with powerful performance after almost two years":

Apple's changed nothing about the iMac's iconic aluminum chassis and glass screen. Same screen sizes and resolution, same brightness and wide (P3) color gamut, and same ports (two Thunderbolt USB-C, four USB 3, SDXC, Gigabit Ethernet, and headphone jack).

Inside of sleek machines, however, is all new.

My take: March 25 is Showtime. No time for hardware.

See also: Clearing decks, Apple updates 2 minor iPads

Apple press release: iMac gets a 2x performance boost


  1. Robert Paul Leitao said:
    Simply awesome. The custom configuration options on the new 27″ iMac make this the computing workhorse I’ve been waiting to buy.

    March 19, 2019
  2. Fred Stein said:
    Hey, Apple’s slower upgrade cycle for Macs and iPads is fine. The consumer upgrade cycle is longer and for good reasons.

    1) For cellphones, camera and cellular data upgrades matter. Not so for Macs and iPads.
    2) Impactful price / performance increase comes when you can speed up the CPU, the GPU, the memory speeds and the various memory capacities. Apple works hard to balance and tune all the hardware and software, not just one chip. Hence Apple provides major a performance increase at the same price as the older models.

    Clone makers, whether PC or Android, don’t have that luxury. If the competition makes a tweak, you have to follow quickly.

    March 19, 2019

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