Morgan Stanley: Four reasons to be bullish on Apple

“The most significant supply chain cuts are likely behind us.” — Katy Huberty

From a note to clients that landed on my desktop Thursday:

With two weeks to go, we’re positively biased on Apple’s March quarter in light of stabilizing iPhone data points. We’d highlight four positive data points.

  • First and most important, despite a Chinese smartphone market that remains weak (Feb smartphone shipments hit a 6-year low), Apple gained share of the Chinese smartphone installed base Y/Y in January and February after losing share in the December 2018 quarter, which we detail below (Exhibit 1). This is on the back of Apple cutting iPhone XR prices in January and retailers noting improved sales. Price cuts on XS and XS Max could improve demand further in the month of March where we don’t yet have data.
  • Second, February was the first month in half a year that our Asia team didn’t revise iPhone builds lower (February 2019 Monthly Databook), implying the most significant supply chain cuts are likely behind us.
  • Third, this is the first time that our March (and June) quarter iPhone forecast is actually below our Asia Hardware team’s build forecast (Exhibit 2), suggesting near term estimates may have overshot on the downside. While Apple acknowledged that January month sales improved from December, March quarter guidance didn’t assume this improvement carried into February and March, while installed base trends suggest that may prove conservative.
  • Fourth, based on our 180M FY19 iPhone shipment forecast, replacement cycles have converged with PCs after which we would expect stabilization. Our recent investor conversations point to neutral/negative positioning, providing a constructive set-up into the print which we expect in early May.

Maintains Overweight rating and $197 price target.

Below: Exhibits 1 and 2.

four reasons huberty bullish
four reasons bullish

Click to enlarge.

My take: Huberty was an early champion of Apple’s opportunity in China and pays particularly close attention to iPhone sales on the mainland.


  1. Fred Stein said:
    Oooph. Too much iPhone counting.

    The stock value is not about short term iPhone sales, it is about the potential growth of services over the next five years. In a SOTP model, Services deserves a 25x forward earnings for its part.

    March 14, 2019
  2. David Sauceda said:
    Seems… so… familiar…

    Is this the upcoming part of the show where analysts start raising their 12 month targets to save face for their blatantly incorrect downgraded forecasts given months prior?

    Where can I hit the fast forward button?

    March 14, 2019

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