The case for a $300 Apple bundle

“Apple may run into subscription fatigue at some point.” — Larry Dignan

From Dignan’s Why Apple’s streaming video service should lead to ‘Apple Prime’, posted Wednesday on ZDNet:

Consider the following:

  • AppleCare will run you anywhere from $129 to $199 depending on your iPhone model over two years.
  • 2TB of iCloud storage is $120 a year.
  • Apple Music goes for $120 a year.
  • And now there’s Apple’s video effort, which may land somewhere between Netflix’s $12.99 standard plan, HBO Now’s $14.99 and Netflix’s top of the line $15.99 plan. Call Apple video $120 a year as it tries to gain share.

Add it up and you’re paying $460 a year to Apple in subscriptions should you opt for all of those services. Wouldn’t it make sense for an Apple bundle the would run $300 a year that includes all of those services?

My take: Good question. Stay tuned. He’ll get his answer March 25.

See also:


  1. Scott Davis said:
    How about a bundle that includes a new and improved iPhone or iPad every 2-3 years as part of the monthly bundle? This could be very enticing if structured the right way. I might even be interested, as I buy all my iPhones outright.

    – Dr. Scott

    March 13, 2019
  2. Peter Kropf said:
    How about this as a ‘bundle’?
    DAAS – Device as a Service!

    I’d pay Apple a monthly iPhone fee consistent with:
    – Launch Quarter – Device is ‘new’, launched within the launch qtr, or 1, 2, 3, 4… qtrs after the launch qtr.
    – Model
    – Config – 64, 128, 256, 512,… GB of storage
    – Renewal period – 1, 2, 3, 4, years.

    Service – My monthly fee covers repairs and loss/breakage insurance.

    March 13, 2019

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